A packaging design brief is absolutely crucial in the design process as it ensures accurate delivery of ideas, plans and overall direction of the final output. In order for the designer to fully understand the expectation, the brief will need...

According to packaging authority Smithers Pira, the luxury packaging market is steadily growing by 4.4% per year, and paperboard accounts for 42% of luxury packaging materials. Due to the growing demand for luxury goods and the increasing competition for...

Packaging is the first element to get affected by cost-cutting measures simply because business owners don’t realize that customizing a branded packaging can be affordable. Your packaging box is fully customized to what your product is, therefore, the specifications...