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How to Avoid Complete Product Recalls due to Packaging Error?

Recognizable and appealing packaging design indirectly advertises the company and the brand itself.

Most buyers are inclined to make a direct correlation between the packaging quality and the product quality, so manufacturers put a lot of effort into making a representative product package.

But in the desire to create an attractive packaging, manufacturers often face potential problems and unwanted costs especially when there are many elements of customization.

The Development and Benefits of the Automation Technology

Although in the last several years we have had a great revolution of automation tools for packaging quality control, a number of companies are still not up to date with the technology advancements which can help with packaging issues.

A large number of companies are still implementing manual packaging inspection in the production process, which leaves plenty of room for additional packaging errors.

Practice has shown that manual packaging inspection is ineffective, risky and the end result is often complete packaging recalls due to human error.

The consequences of such mistakes clearly indicate that it is the time for the production process to be automated.

However, this process can be significantly slowed down due to poor staff education and hesitation of the company to modernize production.

Specific Industries Recalls

In the food industry, manual packaging inspection and the errors that may cause are almost unacceptable, because except the high recall costs, even more serious consequences can occur.

Food industries recalls are categorized into one of three classes, according to the level of hazard involved:

1. Dangerous or defective products that predictably could cause serious health problems or death.

2. Products that might cause a temporary health problem, or pose only a slight threat of a serious nature.

3. Products that are unlikely to cause any adverse health reaction, but violate FDA packaging or manufacturer laws.

In order to protect the company and above all, the consumers; manufacturers should be aware of the benefits of packaging quality control automation.

The pharmaceutical industry has also its own specifics.

Packaging of pharmaceuticals often contains small and complex details since much of the product information is typically printed in small dots and bar codes.

The manual inspection of these products is highly inadvisable due to its complex details, therefore, packaging printing inspection automation technology is preferred.

Conditions of the Competitive Market and its Challenges

In a competitive market, only companies that invest in innovative manufacturing processes can count on the market primacy as well as maintaining that position.

Apart from the separate control of each stage of product production, automated technology enables manufacturers to implement an all-in-one quality control platform which can be integrated with other systems and hardware.

The advantages of such a production system includes a maximum return on investment, time efficiency and increased customer loyalty.

Related Topic: 7 Tips on how to Achieve Customer Loyalty

This type of investment into the production process in a long-term business strategy represents the best value of ROI and guarantees modernization and thus efficiency in all segments of production.

About author

Mark Velarga is PakFactory's Director of Digital & Content Marketing. He writes about all things related to design, business and technology and how it serves value to customers, business owners, packaging designers and industry experts. Connect with him on Linkedin.
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