A well thought out product packaging is one that resonates with your customers directly. If they fall in love with your packaging and at the same time you are able to provide great value to your products & services, it is a guaranteed success.
Simply put, if you take time in conceptualizing and preparing your product packaging, you will have the required time to fully utilize your brand effectiveness and use less time worrying if it’ll meet the deadline.
With the growing number of consumers and influencers documenting their experience of unboxing products on social media, companies are being forced to rethink their packaging strategy.
Therefore, rushing your packaging is not an option!
Here are 5 tips to help you at the beginning stage of your packaging.
1. The Scope of Your Project
There are several questions you need to ask yourself prior to starting your packaging.
This makes the overall objective clearer and avoids you from making drastic changes to your packaging as the project progresses.
Here are several important questions you should ask yourself:
- Does it require a certain structural design or a standard structure is sufficient? (More complicated structure means more costly)
- Does it require certain packaging regulations, for example, food packaging?
- How much am I willing to pay per unit?
- What is my overall budget for this project?
- Does the product require extra protection? An insert?
Be clear on all these aspects and the next few steps will be a lot easier!
2. Branding Before Going Into Design
When the goal of your packaging is to create awareness to your potential customers, it is vital that you plan your design solely based on your brand.
Your target audience is your main focus and how you get their attention should be the first question you need to address.
If your target audience is people in their 20s, then you need a packaging design that appeals to their senses. Depictions of a luxurious lifestyle or travel destination could win your product a closer look at that demographic.
However, make sure it fits with the theme of your product so it does not appear deceptive.
Similarly, when choosing a color scheme for your packaging, you need to think of your consumers. Bright and colorful packaging would be more attractive to children.
An older target audience, alternatively, might find a sophisticated and simple color scheme more appealing.
The type of product you are selling should also be a deciding factor in choosing a color scheme. For instance, ladies’ perfumes which are made for nighttime use and want to convey a feeling of misty bliss could have a dark blue packaging with white mist depicted around the box.
Essentially, every deciding factor for your packaging design should focus on your customer’s behavior!
3. Detailed Specifications of Your Packaging
The size of your product and its dimensions will also determine the size of your packaging. Be clear on whether you need extra packing to prevent damage or if you need an insert to prevent the product from moving around the box.
Do you need specific coating and additional embellishments? You need to be clear on all these details and then communicate them clearly to your manufacturer.
4. Finding The Right Manufacturer
When choosing your manufacturer, it is ideal to find one that you can communicate with a product specialist (especially if you have quite a larger order). Why?
Having a dedicated specialist to help you with the production and shipping process limits hassles and provides an extra hand when unexpected and uncontrollable situations happen.
Another bonus is if they have a skilled structural designer to help you with your dielines and luckily, PakFactory does it for free when you make a full order.
They become your partner in crime for solving packaging issues!
You can also check testimonials and reviews on social media and on google to evaluate a manufacturer. This will allow you to see their capabilities in production and service.
5. Receiving A Quotation
Once the manufacturer receives your packaging dimensions and other specifications, they will be able to give you the most accurate quote.
Depending on your budget, you can make any required adjustments before asking the manufacturer to mass produce your product packaging.
If a quote doesn’t work for you, don’t sweat it. A reliable manufacturer can typically provide great recommendations to meet your objective and your budget at the same time.
Service, after all, becomes a bigger importance as you go through your packaging journey!
And there you go! Not as complicated as you think right?