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Have you ever received a package from your favorite store? Seeing the logo on the box makes you excited and eager to get into it. So, why deprive your customers of that very feeling?
If you don’t don’t pay too much attention to logo and packaging design, it’s time to change that. A blank box with little to no indicators can be confusing and kind of questionable. On the other hand, inserting your logo on the packaging will:
- Get you recognized, improving brand awareness
- Represent who you are accurately, continuing brand consistency
- Tell your customers what to expect, strengthening consumer trust
Packaging logo design is a powerful concept, and here, we want to help you harness that power and use it in your favor. Below, you’ll find creative tips on how to design the right packaging logo. You’ll also get examples from top brands that do packaging expertly. Let’s get to it!
Things to Consider in Your Logo Design for Packaging
Before we sink our teeth into these delicious tips for creating a suitable graphic packaging logo, there are some considerations to keep in mind:
Your brand. Everything you do relates to your business should be consistent with your brand, values, personality, and target audience. A strong and consistent brand presence will be more engaging and trustworthy, which will help you stand out.
How the design elements interact. We’ll get into color, typography, spatial arrangements, and more design elements. As you look into one, don’t forget about how it will interact and work with the other elements in logo design for packaging.
The packaging options available. There are a ton of packaging colors, sizes, materials, and shapes (from large cardboard boxes to tote bags). A great-looking graphic packaging logo will work seamlessly with these elements. Think long and hard about them to assemble a winning combination.
Choosing the Right Colors for Your Packaging Logo
We’re all influenced by colors. They can change our mood and, in some cases, even affect the way we act. Being strategic with it is a must in logo and packaging design.
The right colors can alter consumer perception and associate your brand with specific feelings. For instance, red is a color of passion and urgency, while blue is peaceful and serene. Which one comes closest to what you’re trying to put out there? When choosing your color palette, consider your brand and personality, target audience, and goals.
Note: Don’t forget about the packaging itself and how its materials, texture, and printing techniques can change the colors of your logo for branding packages. Anticipate these variations and make the necessary adjustments to avoid confusing packaging design.
A prime branding logo package example of effective color use is the Tiffany Blue Box® from the renowned Tiffany & Co. jewelry store. One look at it, and you know there’s something luxurious inside, thanks to its signature shade of blue in its logo and packaging design.
Typography Tips for Logo Design for Packaging
Have you heard of Comic Sans? The font everyone loves to hate due to its childish and playful look and feel? Those reactions and associations just go to show how typography can shape your branded graphic packaging logo.
Spend some time deciding the type of personality you want to portray and how you want potential customers to understand your brand. A whimsical, vibrant business will probably choose a very different font than a classic, elegant company. Carefully select your typography to create a memorable experience that resonates with your brand.
As you do, give thought to:
- Readability. Make sure the typography is legible. Visual impact is fantastic, but if people don’t understand your logo graphic for packaging, you’ll lose them.
- Variety. Use different fonts (no more than 3) to add variety. Use one for aesthetics (i.e., for the company name) and one for functionality (like descriptions and addresses).
- Placement, spacing, weight, and size. Ask yourself where you’ll use the font, how big, and what typographical elements to include to achieve a distinctive and consistent brand in your logo graphic for packaging.
FedEx is famous for nailing the right combination of smart typography and packaging logo design. An arrow hides between its letters, signaling the excitement of getting a delivery. Plus, the use of bright colors and the spatial arrangement makes this branding logo package example extra recognizable.
Incorporating Imagery as a Logo Graphic for Packaging
You can recognize the strongest brands without needing to read their names. A stunning and significant image can speak more about your business and the emotions you want to convey with it. Plus, they’ll be more successful at capturing the attention of spectators and adding an extra oomph to your packaging’s presentation.
You can include imagery in your graphic packaging logo design in a wide range of ways but, we recommend keeping it simple. Sticking to more minimalist shapes while using only a couple of colors can produce a transcending result.
Dove gives a masterclass in packaging imagery. The minimalist dove is a distinct and instantly recognizable element. They take it a step further, giving it a golden leaf sheen that’s beautiful and alluring like the brand aims to be. Even without the wording, you know who they are, which makes them a great branding logo package example.
Ensuring Scalability and Versatility in a Packaging Logo
Sometimes, you’ll deliver one big package. Other times, you’ll give out hundreds of small samples. This is where scalability and versatility come into play in logo and packaging design. This means guaranteeing your brand stays consistent even when printed in varying formats, sizes, and numbers.
To create an adaptable design, you need clear, distinctive elements that can transform easily. They should be understandable at a small scale and a large one. Aiming for simplicity can be the key to a smoother adaptation process in this situation.
You should also think about positioning, orientation, and spatial arrangements. Will the logo fit on different types of packaging? What are the dimensions? Play around with these variables to produce a logo design for packaging that’s harmonious, well-balanced, and adaptable. This will catch the eye of your clients in an aesthetically pleasing manner.
If you so choose, add or remove elements. You can adapt your logo design to fit specific types of packaging. Do be aware that this can be a more costly option.
Look to Nike to understand scalability and versatility. They’re not shy about experimenting and editing their logo for branding packages to fit their numerous sneaker lines and needs. They know their infamous Swoosh is the main element, so they make it their focal point without overcomplicating things.
Balancing Simplicity and Complexity in a Logo Graphic for Packaging
One of the most challenging aspects of logo and packaging design is balancing simplicity and complexity. You should be careful not to go overboard in either direction.
On the one hand, too much simplicity can result in a boring generic logo design for packaging. This is the complete opposite of what you’re trying to achieve. The whole idea is to be recognized at a glance and create a pleasant customer experience.
But, offering too much complexity in logo design is counterproductive. Cluttering the packaging will turn into confusion and can overwhelm your audience. Not to mention, it will make translating your logo into assorted packaging options an utter nightmare.
As mentioned, focus on a couple of strong elements. Work with clean lines and clear, readable text. Still, don’t lose your brand identity and personality. Deliver a message in a concise way.
Amazon, the multi-business giant corporation, strikes this balance very well. When needed, it strips its logo down to its hallmark arrow/smile. They’re also careful about placement. They seek to create a pleasurable composition that puts their brand front and center in their logo for branding packages.
Testing and Iterating Your Packaging Logo
As a last and crucial tip for successful logo and packaging design: test, test, test! It’s hard to get it exactly right in one go. If you truly want to ensure you’ll achieve everything you want with your logo and packaging design, sample, prototype, and try a few options.
Work with different fonts, colors, positions, scales, and complexity. As you do, be very intentional about how these are used and how they go together. Eventually, you’ll find the perfect combination.
The best way to go about this is to get close to your target audience and ask for their feedback. Once you’ve gathered enough data and can organize the information, tweak and refine your design in a way that makes sense for your brand.
After some time and hard work, you’ll have the exact iteration you’ll want to slap on all your packaging. And even then, don’t forget to be open to evolving your design as you see fit.
Put Together a Winning Logo Design for Packaging!
In marketing, packaging and logo design can be an overlooked but crucial player. They offer rapport, trustworthiness, engagement, brand awareness and consistency, and pleasant experiences.
Above, you learned about various elements that contribute to creating a successful packaging logo design. Things like colors, typography, and versatility can impact the outcome of your efforts.
Don’t miss out on this opportunity to elevate your brand and take advantage of all the tools at your disposal!
Speaking of which, head out to Envato Elements to put together your perfect logo design for packaging. You’ll find premium logo templates, creative digital assets, a myriad of fonts, and much more!
Once that’s ready, turn to PakFactory and start making your vision a reality.