{"id":1802,"date":"2022-03-15T18:04:00","date_gmt":"2022-03-15T22:04:00","guid":{"rendered":"https:\/\/pakfactory.com\/blog\/the-essential-guide-to-product-packaging\/"},"modified":"2024-11-22T10:12:17","modified_gmt":"2024-11-22T15:12:17","slug":"essential-guide-to-product-packaging","status":"publish","type":"post","link":"https:\/\/pakfactory.com\/blog\/essential-guide-to-product-packaging\/","title":{"rendered":"The Essential Guide to Product Packaging"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-css-opacity is-style-wide is-cnvs-separator-id-1617980222275\"\/>\n\n\n\n<p>Product packaging has&nbsp;played&nbsp;a crucial role in the consumer decision-making process during  retail and e-commerce buying experiences.<\/p>\n\n\n\n<p>According to a study by The Paperworker, about&nbsp;<a href=\"https:\/\/blog.drupa.com\/de\/how-product-packaging-affects-buying-decisions\/\" rel=\"nofollow noopener\" target=\"_blank\">52% of online consumers would most likely return to a business<\/a>&nbsp;if they received their product in high-quality packaging, and&nbsp;<a href=\"https:\/\/blog.drupa.com\/de\/how-product-packaging-affects-buying-decisions\/\" rel=\"nofollow noopener\" target=\"_blank\">74% of consumers will most likely share a photo of product packaging to their social media.<\/a><\/p>\n\n\n\n<p>As you can see, an effective product packaging design can create tons of leverage for your business.&nbsp;<\/p>\n\n\n\n<p>Bringing new packaging ideas to life, however, can be a daunting task, and there are so many factors to take into consideration. <\/p>\n\n\n\n<p>Luckily, we created a comprehensive guide to take you through every step of the process in the simplest way possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-cnvs-heading-numbered cnvs-block-core-heading-1584368123396\">Preparation<\/h2>\n\n\n\n<p>Before diving straight into the process, an assessment of your product packaging needs is required to determine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What your options are<\/li>\n\n\n\n<li>The production and shipping costs<\/li>\n\n\n\n<li>What is the best solution for your product<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_candle-pkg-1-1024x731.jpeg\" alt=\"example of product and packaging\" class=\"wp-image-12801\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/pakfactory.com\/contact-us\">PakFactory<\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368123412\">Assessing Your Packaging Needs<\/h3>\n\n\n\n<p>There are four essential questions that you must answer before continuing with the process:<\/p>\n\n\n\n<p><strong>1. What type of product will be packaged?<br><\/strong>The type of packaging will vary depending on your product based on size, shape, and weight. <\/p>\n\n\n\n<p>If your product is fragile, then you would need to consider a solution with more structure and cushioning.<\/p>\n\n\n\n<p>If your product is heavy, you need to ensure your packaging can provide enough support for shipping and\/or distribution. <\/p>\n\n\n\n<p><strong>2. What volume is needed? <br><\/strong>Will you need 100 units? <\/p>\n\n\n\n<p>500? <\/p>\n\n\n\n<p>1,000? <\/p>\n\n\n\n<p>10,000? <\/p>\n\n\n\n<p>These are numbers that you should make a note of as it will directly affect your costs and business requirements.<\/p>\n\n\n\n<p>To meet sustainability responsibilities and a smooth supply chain processes, it&#8217;s best to only order the amount that you actually need. <\/p>\n\n\n\n<p>Compare your sales and demand to determine the optimal volume for your packaging supply. <\/p>\n\n\n\n<p><strong>3. What is your budget?<br><\/strong>The budget will include the cost of packaging, production and shipping. <\/p>\n\n\n\n<p>If packaging fillers are required, that should also be accounted for.<\/p>\n\n\n\n<p>Make sure you allocate your budget efficiently and leave enough leeway for shipping cost changes, as rates may change on a day-to-day basis. <\/p>\n\n\n\n<p><a href=\"https:\/\/pakfactory.com\/blog\/packaging-cost-what-are-my-options-and-how-to-reduce-it\/\">There are ways to minimize costs<\/a> and optimize your budget efficiently. <\/p>\n\n\n\n<p><strong>4. What is your launch timeline?<br><\/strong>This will depend on when you need the packaging. <\/p>\n\n\n\n<p>Things to consider are your anticipated launch dates and current inventory levels.<\/p>\n\n\n\n<p>Make sure to leave enough leeway in your timeline for shipping delays. <\/p>\n\n\n\n<p class=\"cnvs-block-core-paragraph-1584368123457 has-text-color\" style=\"color:#000000\"><strong>Note: If you still have questions regarding the preparation stage and timing, feel free to<a href=\"https:\/\/pakfactory.com\/contact-us\">&nbsp;reach out to our&nbsp;product specialists.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-cnvs-heading-numbered cnvs-block-core-heading-1584368123470\">Measuring<\/h2>\n\n\n\n<p>Box dimensions are a critical part of any package as the dimensions of a box have an impact on&nbsp;the materials that are required, the cost of production, the cost of shipping, etc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_corrugated-w-insert-1024x683.jpg\" alt=\"-\" class=\"wp-image-12078\"><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/pakfactory.com\/contact-us\">PakFactory<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>The three main dimensions by which boxes are measured include length, width, and depth.&nbsp;<\/p>\n\n\n\n<p>These measurements are always measured from the <strong>inside of the box and not the outside!<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/pakfactory.com\/blog\/how-to-measure-a-box-dimension\/\">Measuring your box<\/a>&nbsp;may seem like a simple task but the accuracy of this step determines the flow of your whole packaging journey. <\/p>\n\n\n\n<p>In other words, make sure you accurately determine the measurements from the get-go.<\/p>\n\n\n\n<p class=\"has-text-align-left has-very-dark-gray-color has-text-color\"><strong>Important note: Try to minimize your dimension as much as possible. <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left has-very-dark-gray-color has-text-color\"><strong>This will allow the product to fit snugly and avoid transportation damages and most importantly,&nbsp;help reduce your carbon&nbsp;footprint.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-cnvs-heading-numbered cnvs-block-core-heading-1584368123508\">Exploring Types of Product Packaging<\/h2>\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368123514\" id=\"mce_131\">Folding Carton<\/h3>\n\n\n\n<p>Folding carton is the lightest and most flexible style out of the other paper materials making it a super cost-effective option.<\/p>\n\n\n\n<p>Folding carton is also available in a variety of options including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Raw kraft<\/li>\n\n\n\n<li>Solid Bleached Kraft (SBS)<\/li>\n\n\n\n<li>Clay Coated Board (CCNB)<\/li>\n\n\n\n<li>White Kraft<\/li>\n\n\n\n<li>Black Kraft<\/li>\n<\/ul>\n\n\n\n<p>Some popular folding carton box styles include: <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped cnvs-block-core-gallery-1584368123529 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12067\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_paperboard-gable-box.jpg\" alt=\"-\" class=\"wp-image-12067\"><figcaption class=\"wp-element-caption\">Gable Box<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12081\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_reverse-tuck-end.jpg\" alt=\"-\" class=\"wp-image-12081\"><figcaption class=\"wp-element-caption\">Autobottom<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12065\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_roll-side-tray-with-lid.jpg\" alt=\"-\" class=\"wp-image-12065\"><figcaption class=\"wp-element-caption\">Rollside Tray with Lid<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12077\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_auto-bottom-with-display-lid.jpg\" alt=\"-\" class=\"wp-image-12077\"><figcaption class=\"wp-element-caption\">Auto bottom with Display<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12080\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_straight-tuck-end.jpg\" alt=\"-\" class=\"wp-image-12080\"><figcaption class=\"wp-element-caption\">French Tuck Auto Bottom<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12079\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_gift-box.jpg\" alt=\"-\" class=\"wp-image-12079\"><figcaption class=\"wp-element-caption\">Giftbox<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368123534\" id=\"mce_101\">Corrugated<\/h3>\n\n\n\n<p>Corrugated packaging is a highly durable option that is mainly used for heavy-duty products and shipping.<\/p>\n\n\n\n<p>Corrugated fiberboard offers durability, cushioning and optimal support for products, especially in the eCommerce industry. <\/p>\n\n\n\n<p>Some popular folding carton box styles include: <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped cnvs-block-core-gallery-1584368123545 wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12075\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_six-pack-bottle-carrier.jpg\" alt=\"-\" class=\"wp-image-12075\"><figcaption class=\"wp-element-caption\">6 Pack Bottle Carrier<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12071\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_standard-pizza-box.jpg\" alt=\"-\" class=\"wp-image-12071\"><figcaption class=\"wp-element-caption\">Pizza Box<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12080\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_straight-tuck-end.jpg\" alt=\"-\" class=\"wp-image-12080\"><figcaption class=\"wp-element-caption\">Straight Tuck End<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12070\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_top-tuck-gravity-feed-3.jpg\" alt=\"-\" class=\"wp-image-12070\"><figcaption class=\"wp-element-caption\">Top Tuck Gravity Feed<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12073\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_tuck-top-auto-bottom.jpg\" alt=\"-\" class=\"wp-image-12073\"><figcaption class=\"wp-element-caption\">Top Tuck Auto Bottom<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"12076\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_book-wrap-mailer.jpg\" alt=\"-\" class=\"wp-image-12076\"><figcaption class=\"wp-element-caption\">Book Wrap Mailer<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368123549\">Material Thickness for Corrugated Board<\/h3>\n\n\n\n<p>Based on the product use (whether for retail or e-commerce), dimension size and\/or structure, you will need to determine the required flute to hold your products safely. <\/p>\n\n\n\n<p>The thicker the flute, the more durable the packaging is (F-flute being the thinnest and B\/C flute the thickest).<\/p>\n\n\n\n<p><strong>You can check out more <a aria-label=\"corrugated structures (opens in a new tab)\" href=\"https:\/\/pakfactory.com\/blog\/corrugated-box-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">corrugated structures<\/a> in PakFactory\u2019s website to explore more of your options!<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368123571\" id=\"mce_162\">Rigid (Premium)<\/h3>\n\n\n\n<p>If you\u2019re looking for high-end, premium product packaging with a luxurious feel, then rigid boxes are your best bet.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_mint-rigid-w-insert-set-1024x682.jpg\" alt=\"example of rigid box\" class=\"wp-image-12068\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/pakfactory.com\/contact-us\">PakFactory<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>They are much thicker in terms of material (uses chipboard) compared to folding carton and are usually wrapped with offset printed paper&nbsp;instead of the artwork being printed directly on the chipboard material.<\/p>\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368123596\">Other Styles<\/h3>\n\n\n\n<p>There are other packaging options your business can consider if boxes aren\u2019t for you or you require a multi-packaging solution for your product line. <\/p>\n\n\n\n<p>The options are unlimited, but here are some popular options you can supplement your packaging boxes with:<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/pakfactory.com\/custom-printed-luxury-paper-bags.html\">Paper bags<\/a><\/strong>&nbsp;are a popular choice that is cost-effective and environmentally friendly.<\/p>\n\n\n\n<p><strong>Poly mailers<\/strong>&nbsp;are also cost-effective and an excellent choice for e-commerce businesses with smaller products that don\u2019t require a lot of protection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368123633\">Eco-Friendly Options<\/h3>\n\n\n\n<p>Kraft (brown) is a great option for folding carton and corrugated packaging. <\/p>\n\n\n\n<p>It is durable, eco-friendly and typically uses 100% recycled material making it a popular choice for many brands that are continually pushing for a greener approach in their supply chain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-cnvs-heading-numbered cnvs-block-core-heading-1584368123662\" id=\"C4\">Using Box Inserts<\/h2>\n\n\n\n<p>For extra product protection and organization, your business can consider <a href=\"https:\/\/pakfactory.com\/custom-packaging-inserts.html\">box inserts<\/a> for your product packaging design. <\/p>\n\n\n\n<p>Here are three popular choices you may be familiar with!<\/p>\n\n\n\n<p><strong><a aria-label=\"Foam inserts (opens in a new tab)\" href=\"https:\/\/pakfactory.com\/custom-foam-inserts.html\" target=\"_blank\" rel=\"noreferrer noopener\">Foam inserts<\/a>&nbsp;<\/strong>protect fragile items during the shipping process and also adds a luxurious touch. <\/p>\n\n\n\n<p>They add value to the&nbsp;<a href=\"https:\/\/pakfactory.com\/blog\/consumers-unboxing-videos\/\">unboxing experience<\/a>.<\/p>\n\n\n\n<p><a aria-label=\"Plastic tray inserts (opens in a new tab)\" href=\"https:\/\/pakfactory.com\/custom-plastic-tray-inserts.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Plastic tray inserts<\/strong><\/a>, also known as blister inserts, are a lightweight and flexible option to protect your product during the shipping process. <\/p>\n\n\n\n<p>It is possible to get high definition details out of this material option by thermoforming which uses heat to manipulate the shape of the insert to perfectly hold your product.<\/p>\n\n\n\n<p><a aria-label=\"Cardboard inserts (opens in a new tab)\" href=\"https:\/\/pakfactory.com\/custom-cardboard-inserts.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cardboard inserts<\/strong><\/a>&nbsp;are a great cost-effective option and can be printed on for added value as opposed to the other two insert options. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_cosmtic-pkg-set-1024x731.jpeg\" alt=\"example of paperboard box insert\" class=\"wp-image-12069\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/pakfactory.com\/contact-us\">PakFactory<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>You will often find cardboard being used as custom inserts, dividers or partitions.<\/p>\n\n\n\n<p><strong><a aria-label=\"Molded pulp inserts (opens in a new tab)\" href=\"https:\/\/pakfactory.com\/custom-molded-pulp-inserts.html\" target=\"_blank\" rel=\"noreferrer noopener\">Molded pulp inserts<\/a>&nbsp;<\/strong>are the most sustainable option. <\/p>\n\n\n\n<p>Untreated molded pulp is compostable, and will often be biodegradable. <\/p>\n\n\n\n<p>Even though some molded pulp may be treated or bleached, it remains a highly eco-friendly option compared to other materials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-cnvs-heading-numbered cnvs-block-core-heading-1584368123736\" id=\"C5\">Understanding Printing Options<\/h2>\n\n\n\n<p>After determining what type of product packaging is best for your business, you can determine what type of printing to go for. <\/p>\n\n\n\n<p>To break it down, these are the three printing options and what type of material they\u2019re compatible with:<\/p>\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368123750\">Offset Printing<\/h3>\n\n\n\n<p><a href=\"https:\/\/pakfactory.com\/blog\/what-is-offset-printing\/\">Offset Printing<\/a>&nbsp;uses ink instead of&nbsp;toner (digital printing), resulting in a richer, clearer and more superior image quality\u2014ultimately the highest quality printing option. <\/p>\n\n\n\n<p>It is typically used for mass production, as it can get too expensive for most low-volume projects because it requires printing plates and additional setup fees.<\/p>\n\n\n\n<p>Another perk of using offset printing is the ability to apply&nbsp;special processes during printing. <\/p>\n\n\n\n<p>It is available for all three types of box materials and is able to produce the highest quality print.<\/p>\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368123794\">Digital Printing<\/h3>\n\n\n\n<p><a href=\"https:\/\/pakfactory.com\/blog\/what-is-digital-printing-packaging\/\">Digital Printing<\/a>&nbsp;is just like how your home office laser or inkjet printer works. <\/p>\n\n\n\n<p>It offers quicker turnaround times and makes low-volume jobs affordable without any setup fees.<\/p>\n\n\n\n<p>The only downside is that they can\u2019t quite match the color fidelity and material flexibility that offset printing offers. <\/p>\n\n\n\n<p>It is available with folding carton and corrugated boxes.<\/p>\n\n\n\n<p>However, with new trends and innovations, \u201c<em>advances in digital printing for corrugated can now enable customization to be executed efficiently at scale<\/em>\u201d according to Sara Dunn, of&nbsp;<a href=\"https:\/\/www.napco.com\/\" rel=\"nofollow noopener\" target=\"_blank\">NAPCO Media<\/a>. <\/p>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/www.smitherspira.com\/news\/2014\/april\/digital-printing-to-remain-strong-until-2024\" rel=\"nofollow noopener\" target=\"_blank\">growth in digital printing is remaining strong until 2024<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368123834\">Flexography Printing<\/h3>\n\n\n\n<p><a href=\"https:\/\/pakfactory.com\/blog\/what-is-flexographic-printing\/\">Flexography Printing<\/a>&nbsp;is considered to be the modern-day letterpress and can withstand large quantities of packaging products, just like offset printing.<\/p>\n\n\n\n<p>It is a form of industrial printing that is best for simple structures and printing one or two colors.<\/p>\n\n\n\n<p>The colors aren\u2019t as vibrant and crisp as the other two options, but this format of printing is inexpensive, doesn\u2019t require a lot of attention to detail and can be produced at very high speed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368123863\">Understanding Colors in Printing<\/h3>\n\n\n\n<p><strong>CMYK <\/strong><a href=\"https:\/\/pakfactory.com\/blog\/cmyk-packaging-print\/\"><\/a>stands for Cyan, Magenta, Yellow, and Key (Black). This is the default and only color output for printing. <\/p>\n\n\n\n<p>It allows you to create unlimited artwork possibilities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_rgb-cmyk-pms.jpeg\" alt=\"Table that explains the proper use of rgb, cmyk and spot colors\" class=\"wp-image-12072\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/pakfactory.com\/contact-us\">PakFactory<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\"><a href=\"https:\/\/pakfactory.com\/blog\/cmyk-packaging-print\/\">Working in CMYK&nbsp;color&nbsp;mode<\/a>&nbsp;when doing your design on programs such as Adobe Illustrator or Photoshop provides a more accurate color appearance when printing on paper, which is why it is highly recommended that designers do not work in RGB color mode.<\/p>\n\n\n\n<p><a href=\"https:\/\/pakfactory.com\/blog\/what-is-pantone-color-matching-system\/\">PMS, also known as, Pantone Matching System<\/a>&nbsp;(or spot color), is a standardized color matching system by Pantone Inc. <\/p>\n\n\n\n<p>It is an excellent choice for branding as it creates a uniform color code, printing a wider range of colors with high consistency.<\/p>\n\n\n\n<p>However, it typically requires an&nbsp;additional cost for production<em>.<\/em><\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\">If you want all of your colors to be consistent for every print no matter where you get your packaging printed from, Pantone spot colors is the best choice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-cnvs-heading-numbered cnvs-block-core-heading-1584368123904\" id=\"C6\">Choosing a Coating<\/h2>\n\n\n\n<p>A coating can be applied to complete the look while offering additional packaging protection and enhancement to the print quality.<\/p>\n\n\n\n<p><a href=\"https:\/\/pakfactory.com\/blog\/matte-vs-gloss-lamination\/\"><strong>Lamination (Matte &amp; Gloss)<\/strong><\/a>&nbsp;is the best of both worlds because it can help achieve the ultimate matte &amp; glossy finish. <\/p>\n\n\n\n<p>Matte has no sheen while gloss provides a very impactful shine. <\/p>\n\n\n\n<p>Gloss&nbsp;lamination also provides better protection against moisture and dust, unlike Matte.<\/p>\n\n\n\n<p><a href=\"https:\/\/pakfactory.com\/blog\/what-is-aq-aqueous-coating\/\"><strong>AQ (Aqueous) Coating<\/strong>&nbsp;<\/a>is a clear, water-based coating that is capable of drying fast. and is environmentally-friendly, making it a great choice for food, household, and fast-consuming products.<\/p>\n\n\n\n<p>It has a very faint gloss finish compared to UV coating and lamination.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/pakfactory.com\/blog\/what-is-uv-ultraviolet-coating\/\">UV Coating<\/a>&nbsp;<\/strong>can create a similar look to lamination but the difference is that UV can be applied directly to the material (no additional film like lamination).<\/p>\n\n\n\n<p><a href=\"https:\/\/pakfactory.com\/blog\/what-is-varnish-packaging-print\/\"><strong>Varnish<\/strong><\/a>&nbsp;is the most cost-effective compared to other coating types and has the least efficient in durability. It can also produce matte, gloss and other coating effects.<\/p>\n\n\n\n<p> However, it is the least popular out of the four options.<\/p>\n\n\n\n<p>Let\u2019s also not forget about metallic, pearlescent, and&nbsp;<a href=\"https:\/\/pakfactory.com\/blog\/soft-touch-coating-vs-soft-touch-lamination\/\">soft-touch (velvet) coating.<\/a>&nbsp;<\/p>\n\n\n\n<p>These specialty coatings have also become a popular choice for brands when creating impactful and unique packaging designs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-cnvs-heading-numbered cnvs-block-core-heading-1584368123998\" id=\"C7\">Exploring Special Finishes<\/h2>\n\n\n\n<p>If you are looking to enhance and add a more impact to the look &amp; feel of your packaging, you can opt for special processes to create a more eye-catching unboxing experience.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/pakfactory.com\/blog\/what-is-foil-stamping\/\">Foil Stamping<\/a>:<\/strong>&nbsp;This process can be added to create a distinct look to your packaging. <\/p>\n\n\n\n<p>If you\u2019re looking to add any metallic, matte gloss, holographic or special effects features, then foil stamping could do that for you.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/pakfactory.com\/blog\/what-is-spot-uv\/\">Spot UV<\/a>:<\/strong> Just like UV coating, but it is applied to a specific area of the packaging, rather than coating the entire surface to enhance things like logos or elements of artwork designs.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/pakfactory.com\/blog\/embossing-and-debossing-packaging\/\">Embossing<\/a>:<\/strong> Adds dimension and depth to your packaging. <\/p>\n\n\n\n<p>It is the process of raising textual content or an image by pressing into the card stock or paper.<\/p>\n\n\n\n<p>It&#8217;s commonly used to create impactful logo designs or product names. <\/p>\n\n\n\n<p><strong><a href=\"https:\/\/pakfactory.com\/blog\/embossing-and-debossing-packaging\/\">Debossing<\/a>:<\/strong> The opposite of embossing, debossing creates a depressed imprint on card stock or paper surfaces and provides a similar effect. <\/p>\n\n\n\n<p><strong><a href=\"https:\/\/pakfactory.com\/blog\/what-is-window-patching\/\">Window patching<\/a>&nbsp;<\/strong>can be added to your packaging if you have an eye-catching product that deserves to be on display!<\/p>\n\n\n\n<p>A die-cut window is added to your packaging so customers have the opportunity to see your product before purchase. <\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-cnvs-heading-numbered cnvs-block-core-heading-1584368124102\" id=\"C8\">Packaging Design<\/h2>\n\n\n\n<p>To draw attention and evoke a positive consumer response, it needs to be well designed.<\/p>\n\n\n\n<p>If you don\u2019t have a designer on hand,  it is also advisable to work with a manufacturer  or solution provider that can provide packaging &amp; structural design services for a more&nbsp;<a href=\"https:\/\/pakfactory.com\/why-pakfactory\">streamlined process to get your packaging done more efficiently<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-cnvs-heading-numbered cnvs-block-core-heading-1584368124134\" id=\"C9\">Preparing Dielines<\/h2>\n\n\n\n<p>Now that you have your design in place, it\u2019s time to transfer it to the structure template, a.k.a,&nbsp;<a href=\"https:\/\/pakfactory.com\/blog\/what-is-a-dieline\/\">the dieline<\/a>.<\/p>\n\n\n\n<p>There are a few dieline and artwork preparation requirements that need to be noted by your designated designer, even if your artwork is done and ready to go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368124152\">Dielines<\/h3>\n\n\n\n<p>A dieline is typically created on a computer with a designing tool such as&nbsp;<em>Adobe Illustrator, Artioscad and\/or Adobe InDesign.<\/em> <\/p>\n\n\n\n<p>Be sure to be precise with the measurements and specifications to save time and money.<\/p>\n\n\n\n<p>Ultimately your dieline acts as a flat laying the blueprint for your packaging design. <\/p>\n\n\n\n<p>Make sure to understand the orientation of your dieline to ensure you are placing your artwork design correctly. <\/p>\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584368124166\">Artwork Preparation<\/h3>\n\n\n\n<p>To make it easier for you, we have<a href=\"https:\/\/pakfactory.com\/blog\/step-by-step-artwork-preparation-guide-with-illustrator\/\">&nbsp;a&nbsp;step-by-step guide to set up your artwork file&nbsp;with PakFactory\u2019s dieline.<\/a><\/p>\n\n\n\n<p>When working with a design, your artwork should be a vectorized format, which is made up of mathematically described lines. <\/p>\n\n\n\n<p>In simpler terms, they can be edited and scaled without losing image quality.<\/p>\n\n\n\n<p>The only time you should be using a rasterized file is if it\u2019s a photographic image, as they need the individual pixels to replicate real-life images being captured. <\/p>\n\n\n\n<p>For optimal quality, ensure that the resolution is set to&nbsp;<strong>300 DPI.<\/strong><\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color has-background\" style=\"background-color:#f8f9fa\"><em>Need more clarification on preparing your artwork?&nbsp;<a href=\"https:\/\/pakfactory.com\/contact-us\">Reach out to PakFactory&nbsp;<\/a>if you need help with any of your designs!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-cnvs-heading-numbered cnvs-block-core-heading-1584368124205\" id=\"C10\">Prototyping<\/h2>\n\n\n\n<p>If you want the extra assurance or need to finalize with your team before going into full production, you can request a&nbsp;<strong>custom sample box<\/strong>&nbsp;or&nbsp;<strong>3D mock-up<\/strong>. <\/p>\n\n\n\n<p>We always recommend <a href=\"https:\/\/pakfactory.com\/blog\/why-getting-a-sample-is-important-for-packaging\/\">requesting a prototype to confirm the structure and printing<\/a>&nbsp;for final production especially if you have a very large order, to avoid any design, spelling or printing errors. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left is-style-cnvs-heading-numbered cnvs-block-core-heading-1584368124234\" id=\"C11\">Production and Shipping<\/h2>\n\n\n\n<p>Once you finalize everything, your product packaging is ready to go into full production. <\/p>\n\n\n\n<p>You can sit back, relax, and wait for the arrival of your packaging! <\/p>\n\n\n\n<p>Receiving your shipment all depends on your requested timeline, the size of the package, the method of delivery, etc. <\/p>\n\n\n\n<p>It is different depending on your situation, but your account manager will keep you up-to-date with the production and shipping process, ensuring that you are always on track and up to date with your order. .<\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\">If you need to order on a consistent basis,&nbsp;<a href=\"https:\/\/pakfactory.com\/contact-us\">speak to your product specialist<\/a>&nbsp;to map out your inventory expectations and schedule. <\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\">This will make it easier to maintain a healthy inventory flow and allow the manufacturer to know, in advance, exactly when you need it.<\/p>\n\n\n\n<p>Now you are ready to kick off your product packaging! <\/p>\n\n\n\n<p>In this guide, we covered all the fundamentals and details to simplify the process. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Quick Recap<\/h2>\n\n\n\n<p><strong>Let\u2019s recap what we have learned:<\/strong><\/p>\n\n\n\n<p><strong>1. Preparing for your Packaging:&nbsp;<\/strong>An assessment of your product packaging needs to determine what your options are and what would be the best packaging solution for your product.<\/p>\n\n\n\n<p><strong>2. Measuring the Box:<\/strong>&nbsp;Box dimensions are a critical part of any package. We included a step-by-step video to precisely measure the inner and outer dimensions of your box.<\/p>\n\n\n\n<p><strong>3. Type of Packaging:<\/strong>&nbsp;What type of product packaging will you go for and why?<\/p>\n\n\n\n<p><strong>4. Printing Options:<\/strong>&nbsp;We break down the differences between digital, offset and flexography printing in the simplest terms for a better understanding and to determine the best for you.<\/p>\n\n\n\n<p><strong>5. Coating and Special Processes:<\/strong>&nbsp;A wide variety of coating and special processes can be added for extra protection and design touch!<\/p>\n\n\n\n<p><strong>6. Packaging Design<\/strong>: To make your packaging draw attention and evoke positive consumer response, it needs to be well designed. We threw in a few resources to help you get the ball rolling.<\/p>\n\n\n\n<p><strong>7. Dieline and Artwork Preparation and Requirements:<\/strong>&nbsp;The dieline is the blueprint to produce the final product. With our dieline library and artwork preparation protocols, you are well on your way!<\/p>\n\n\n\n<p><strong>8. Prototyping:<\/strong>&nbsp;Request a prototype to confirm the structure and printing for final production if you have a very large order. You have the option of requesting a sample box or a 3D mockup.<\/p>\n\n\n\n<p><strong>9. Production and Shipping:&nbsp;<\/strong>Your&nbsp;account manager will keep you up-to-date with the production and shipping process, ensuring that your packaging is completed in a timely manner.<\/p>\n\n\n\n<p><strong>Still unsure how to approach getting your first product packaging for your product? <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product packaging can seem like an overwhelming task. However, with our complete guide, you can make it a streamlined process!<\/p>\n","protected":false},"author":4,"featured_media":1803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[19,33],"tags":[],"class_list":["post-1802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-tips","category-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/1802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=1802"}],"version-history":[{"count":2,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/1802\/revisions"}],"predecessor-version":[{"id":3079,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/1802\/revisions\/3079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/media\/1803"}],"wp:attachment":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=1802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=1802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=1802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}