{"id":1806,"date":"2023-07-26T20:52:34","date_gmt":"2023-07-27T00:52:34","guid":{"rendered":"https:\/\/pakfactory.com\/blog\/why-unboxing-videos-are-great-for-your-business\/"},"modified":"2024-11-22T10:12:20","modified_gmt":"2024-11-22T15:12:20","slug":"consumers-unboxing-videos","status":"publish","type":"post","link":"https:\/\/pakfactory.com\/blog\/consumers-unboxing-videos\/","title":{"rendered":"Why Unboxing Videos Are Great for Your Business"},"content":{"rendered":"\n<p>For the past decade, unboxing videos on social media platforms have snowballed into an unstoppable phenomenon. People can\u2019t help but immerse themselves in watching these highly engaging videos for entertainment and educational purposes.<\/p>\n\n\n\n<p>Today, many unboxing video creators and even everyday consumers record genuine unboxing videos and product reviews on social media platforms like YouTube as a form of income. But how did this trend become so crucial in affecting a customer\u2019s purchase decisions? Before we can get a clear answer, we must ask ourselves: what is unboxing?<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>The Art of Unboxing<\/strong><\/strong><\/strong><\/h2>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/07\/uncategorized\/2023_07_youtube-video-monitor.jpg\" alt=\"Youtube landing page on screen monitor\" class=\"wp-image-14750\" title=\"Stickers and Labels\"\/><\/figure>\n\n\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:13px\"><em><em>Source:<\/em> <a href=\"https:\/\/unsplash.com\/@christianw?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Christian Wiediger<\/a><\/em><\/p>\n\n\n\n\n\n<p><strong>Unboxing<\/strong> is a rapidly growing internet phenomenon that captures a product&#8217;s initial opening and impressions through photos or video. These unboxing videos are not limited to one industry or language and have become a global phenomenon for products ranging from fashion and tech to action figures and beauty products!<\/p>\n\n\n\n<p>Below are the most popular categories for unboxing, but even less popular categories can find unboxing videos with upward of 70,000 views!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tech<\/li>\n\n\n\n<li>Kids Toys<\/li>\n\n\n\n<li>Fashion<\/li>\n\n\n\n<li>Beauty<\/li>\n\n\n\n<li>Mystery Boxes<\/li>\n\n\n\n<li>Fitness Supplements<\/li>\n<\/ul>\n\n\n\n<p>You would be surprised to know that a study done by <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/youtube-insights-stats-data-trends-vol7\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google<\/a> indicates that 1 in 5 consumers had watched an unboxing video, and 62% of these people do so as part of their decision-making process when deciding whether they should buy a particular product. The statistics don\u2019t lie when revealing that unboxing videos have become more than just a trend but a growing phenomenon, with over <strong>90,000 monthly searches<\/strong> for unboxing on YouTube, <strong>millions of views<\/strong>, and <strong>thousands of videos uploaded yearly<\/strong>.<\/p>\n\n\n\n<p>Don\u2019t believe us? Below are some popular unboxing and review channels with relevant metrics retrieved from <a href=\"https:\/\/socialblade.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SocialBlade<\/a>. To this day, these influencers still consistently receive millions of views for each new video they upload!<\/p>\n\n\n\n<p><strong>Unbox Therapy<\/strong> with 19.5 million subscribers and over 4.5 billion video views.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"This Smartphone Changes Everything...\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/cV5TjZCJkuA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<p><strong>Marques Brownlee<\/strong> with 16.9 million subscribers and over 3.5 billion video views. <\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Samsung Galaxy Fold Unboxing: Magnets!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/x4yF3a3Zn4Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<p><strong>iJustine<\/strong> with 7 million subscribers and over 1.4 billion video views. <\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ugliest iPhone Cases Ever?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/x06yBIHu26o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading cnvs-block-core-heading-1584640035116\"><strong>Why is Unboxing Vidoes so Popular?<\/strong><\/h2>\n\n\n\n\n\n<p>If you\u2019re still wondering what\u2019s so entertaining about watching someone open a box, why are we so intrigued by these unboxing videos that continue to capture hours of our attention, or what makes them such great content to watch? Steve Jobs said it best:<\/p>\n\n\n\n<p>\u201cPackaging can be theatre. It can create a story.\u201d<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/07\/uncategorized\/2023_07_rigid-box-gift-set-with-insert.jpg\" alt=\"Mint rigid box as gift box set with multiple products and custom insert.\" class=\"wp-image-14748\" title=\"Stickers and Labels\"\/><\/figure>\n\n\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:13px\"><em>Source: <a href=\"https:\/\/pakfactory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PakFactory<\/a><\/em><\/p>\n\n\n\n\n\n<p>Our inherent <strong>curiosity<\/strong> to know what\u2019s inside a box and the build-up of excitement for a new product drive the popularity of an unboxing video. Think of curiosity as the first act of our unboxing story. Consumers always look forward to the next big thing and want to know whether or not the latest product will be worth their money. This curiosity builds up to act two of our story.<\/p>\n\n\n\n<p>The big reveal, or the <strong>unboxing experience<\/strong>, allows brands to showcase their hard work. You might have an excellent product, but your packaging is the second \u201cwow\u201d factor. Influencers don\u2019t just look at the product but also the packaging that comes with it. Think of all the time and money spent on developing the product, designing the packaging, strategizing the marketing campaigns, and more. All of that bears fruit when a content creator finally opens your box!<\/p>\n\n\n\n<p>And, for the final act, there\u2019s nothing like seeing <strong>authentic reviews and reactions<\/strong> toward a product. The best unboxing influencers feature no tricks, gimmicks or sleights of hand. Potential consumers see the product as intended, and the content creator provides genuine feedback. And, to top it all off, all this valuable information is free to the consumers! Unboxing videos makes it much easier to make a final purchase decision through trusted content creator sources.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading cnvs-block-core-heading-1584640035123\"><strong>Unboxing the Benefits for Your Business<\/strong><\/h2>\n\n\n\n\n\n<p>Now that you know what unboxing videos are and how popular they can be with consumers, how do they benefit your business? Let\u2019s take a look.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584640035145\">1. Brand Awareness<\/h3>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/07\/uncategorized\/2023_07_sonhab-chocolate-unboxing.jpg\" alt=\"Sonhab chocolate packaging in bulk in a shipping mailer box\" class=\"wp-image-14749\" title=\"Stickers and Labels\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:13px\"><em>Source: <a href=\"https:\/\/pakfactory.com\/blog\/sonhab-chocolate-unlocking-opportunities-with-impactful-packaging-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sonhab Chocolate<\/a> by PakFactory<\/em><\/p>\n\n\n\n\n\n<p>YouTube has over <a href=\"https:\/\/thesocialshepherd.com\/blog\/youtube-statistics#:~:text=YouTube%20has%202.1%20billion%20monthly,122%20million%20users%20per%20day.\" target=\"_blank\" rel=\"noreferrer noopener\">2.5 billion active users worldwide each month<\/a>, with 62% of internet users in the U.S. accessing the website daily. It is the 2nd largest search engine in the world!<\/p>\n\n\n\n<p>Creating an unboxing video or working with influencers and content creators will generate brand awareness. Each video can reach hundreds, thousands, or even millions of viewers daily. The beauty of the digital atmosphere is that anyone from anywhere in the world can access these videos instantly, giving your brand massive reach!<\/p>\n\n\n\n<p>So if viewers see other people or their favorite influencer enjoying your product, it increases their chances of purchasing it too, hence <a href=\"https:\/\/www.zdnet.com\/article\/publishers-say-affiliate-generates-more-revenue-than-other-types-of-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">why affiliate marketing is a huge revenue driver<\/a> for these influencers! Their reviews help validate the viewer\u2019s decision-making process before finalizing purchases, especially for high-end products, while benefiting the content creator in a win-win scenario.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584640035160\">2. Develops and Strengthens Consumer Relations<\/h3>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/07\/uncategorized\/2023_07_blu-fern-corrugated-box-product-set.jpg\" alt=\"Blu Fern packaging mailer box set with multiple products and custom insert for security.\" class=\"wp-image-14743\" title=\"Stickers and Labels\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:13px\"><em>Source: <a href=\"https:\/\/pakfactory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PakFactory<\/a><\/em><\/p>\n\n\n\n\n\n<p>When you take the time to invest in creating the ultimate unboxing experience, it develops and strengthens the consumer relationship. If someone receives positive feedback about your product through an unboxing video, it will automatically intrigue them. Aside from wanting to get their hands on your fantastic product, they would also like to experience the same unboxing phenomenon that their favorite content creators had in their videos.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584640035189\">3. Leaves Valuable Impressions on Your Brand<\/h3>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/07\/uncategorized\/2023_07_customer-relationship-review-1.jpg\" alt=\"customer positive feedback\" class=\"wp-image-14745\" title=\"Stickers and Labels\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:13px\"><em>Source:<a href=\"https:\/\/www.freepik.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Freepik<\/a><\/em><\/p>\n\n\n\n\n\n<p>By exceeding consumer expectations and keeping them connected, you deliver a good impression that will go a long way. Remember the unboxing experience? A good impression embeds a positive mark on someone\u2019s attitude towards your brand and products, motivating them to share with their friends, family, and online community. If you really enjoy a product, wouldn\u2019t you want to share it too?<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584640035217\">4. Encourages Consumers to Repurchase<\/h3>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/07\/uncategorized\/2023_07_customer-re-purchase.jpg\" alt=\"customer purchasing through square and credit card\" class=\"wp-image-14744\" title=\"Stickers and Labels\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:13px\"><em><em>Source:<\/em> <a href=\"https:\/\/unsplash.com\/@nate_dumlao?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nathan Dumlao<\/a><\/em><\/p>\n\n\n\n\n\n<p>After developing brand loyalty through an unboxing video, it encourages consumers to repurchase from you again. It works like a domino effect because your brand exposure grows as a content creator grows, and interest in your other products will soon come with it.<\/p>\n\n\n\n<p>You may not realize it, but your brand and content creators work together to drive business for one another. Viewers can become your customers, just like customers can become an influencer\u2019s viewers. Again, it\u2019s a win-win scenario for everyone.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading cnvs-block-core-heading-1584640035231\">5. Comments Provide Constructive Feedback<\/h3>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/07\/uncategorized\/2023_07_customer-relationship-review.jpg\" alt=\"Office discussion in meeting room\" class=\"wp-image-14746\" title=\"Stickers and Labels\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:13px\"><em><em>Source:<\/em> <a href=\"https:\/\/unsplash.com\/@raddfilms?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Redd F<\/a><\/em><\/p>\n\n\n\n\n\n<p>Finally, an unboxing video makes it easy for your brand to receive constructive feedback without paying for surveys, research studies, or study groups. It\u2019s essentially free information with two different types of feedback coming from an unboxing video:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feedback from the influencer:<\/strong> By analyzing their video, you will better understand their behavior and attitude toward your product. Their facial expressions and the instinctive comments they say are invaluable information to your business. Based on their statements, you can examine, enhance, and fine-tune your product and packaging to appeal further to potential consumers.<\/li>\n\n\n\n<li><strong>Feedback from viewers:<\/strong> The viewers observing the unboxing from the other side of the screen may notice things that you or the influencer won\u2019t. Their positive or negative comments in the comment section are another fountain of knowledge just waiting to be tapped.<\/li>\n<\/ul>\n\n\n\n<p>Regardless of the reception, any feedback is good feedback. It will help you determine if you\u2019ve done your job correctly.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading cnvs-block-core-heading-1584640035244\"><strong>Take the Next Step Toward an Unforgettable Unboxing Experience<\/strong><\/h2>\n\n\n\n<p>Now that you know the sheer popularity of unboxing videos and how they are a mutually beneficial avenue of growth for business brands and content creators, are you ready to up the WOW factor for your packaging? <a href=\"https:\/\/pakfactory.com\/blog\/how-to-make-a-customer-fall-in-love-with-your-packaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read how to make a customer fall in love with your packaging<\/a>.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/07\/uncategorized\/2023_07_kukkijar-cookie-food-packaging-container.jpg\" alt=\"Kukki Jar cookies in packaging food packaging box.\" class=\"wp-image-14747\" title=\"Stickers and Labels\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:13px\"><em>Source: <a href=\"https:\/\/pakfactory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PakFactory<\/a><\/em><\/p>\n\n\n\n\n\n<p>Or, if you\u2019re ready to take your business to the next level by creating a fantastic custom box, <a href=\"https:\/\/pakfactory.com\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\">speak to a product specialist<\/a> about bringing your vision to life. Who knows, your product packaging could end up in the next viral unboxing video!<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understand the meaning of unboxing, why YouTube unboxing videos benefit your businesses and the importance of the unboxing experience.<\/p>\n","protected":false},"author":4,"featured_media":1810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[18,19],"tags":[],"class_list":["post-1806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-packaging-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/1806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=1806"}],"version-history":[{"count":3,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/1806\/revisions"}],"predecessor-version":[{"id":3081,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/1806\/revisions\/3081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/media\/1810"}],"wp:attachment":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=1806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=1806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=1806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}