{"id":2249,"date":"2022-12-06T16:15:00","date_gmt":"2022-12-06T21:15:00","guid":{"rendered":"https:\/\/pakfactory.com\/blog\/5-ecommerce-brands-with-really-great-packaging\/"},"modified":"2024-11-22T10:12:34","modified_gmt":"2024-11-22T15:12:34","slug":"5-ecommerce-brands-with-really-great-packaging","status":"publish","type":"post","link":"https:\/\/pakfactory.com\/blog\/5-ecommerce-brands-with-really-great-packaging\/","title":{"rendered":"5 Ecommerce Brands With Really Great Packaging"},"content":{"rendered":"\n

A strong e-commerce brand is about a myriad of things: <\/p>\n\n\n\n

a great product, memorable marketing, and a striking brand. <\/p>\n\n\n\n

But one aspect that\u2019s often neglected is packaging.<\/p>\n\n\n\n

Your packaging is the very first thing your customers see after purchasing your products making it extremely important to make a good first impression. <\/p>\n\n\n\n

If you want to up your packaging game, but you\u2019re struggling for inspiration, it\u2019s worth looking for expert advice from packaging design professionals<\/a>.

Read on to discover 5 e-commerce brands with really great packaging that you can learn from today.<\/p>\n\n\n\n

Birchbox <\/strong><\/h2>\n\n\n\n

Subscription boxes are a popular niche<\/a> that a variety of businesses are jumping on. <\/p>\n\n\n\n

From shaving products to pet treats, customers can get their hands on virtually anything they desire in an excellent monthly package.<\/p>\n\n\n\n

Birchbox<\/a> is one such business that has nailed its niche. <\/p>\n\n\n\n

Specializing in beauty and makeup, it offers a personalized selection of cosmetic products that are tailored to the customer\u2019s tastes.<\/p>\n\n\n\n

But what sets Birchbox apart from its competitors is its unique packaging.<\/p>\n\n\n

\n
\"example
Source: Birchbox<\/a><\/figcaption><\/figure><\/div>\n\n\n

Each box of goodies is covered in a gorgeous design, featuring everything from floral patterns to Aztec prints. <\/p>\n\n\n\n

Each month, the brand offers a specific theme for their designs, helping tie them all together and making the arrival of each box an exciting experience in itself.<\/p>\n\n\n\n

And as if that wasn\u2019t enough, every box is unique to your order \u2014 you won\u2019t find any duplicates anywhere.<\/p>\n\n\n\n

Proper packaging is about making an impression before your customers have even opened the box. <\/p>\n\n\n\n

Indeed, it\u2019s an integral part of the unboxing experience, especially for subscription boxes. <\/p>\n\n\n\n

Strive for beautiful packaging wherever possible \u2014 it all goes towards a memorable experience that your customers will love.<\/p>\n\n\n\n

And it\u2019s not just nice to look at either. <\/p>\n\n\n\n

Attractive packaging can become viral and encourage your customers to show some love to your brand on social media.<\/p>\n\n\n\n

Seventh Generation<\/strong><\/h2>\n\n\n\n

Seventh Generation<\/a> is an online cleaning product brand with a unique competitive edge. <\/p>\n\n\n\n

It\u2019s making waves in the industry by providing 100% ethical and sustainable soaps, detergents, and other cleaning products.<\/p>\n\n\n\n

Seventh Generation\u2019s products are entirely free from toxic chemicals, which helps both the environment and keeps us safe when we clean too \u2014 it\u2019s a double win!<\/p>\n\n\n\n

But Seventh Generation\u2019s eco-commitments don\u2019t end with its products. <\/p>\n\n\n\n

Even its packaging is good for the planet. <\/p>\n\n\n\n

The brand uses entirely recycled and plant-based materials in its packaging, refraining from adding any unnecessary chemicals in the process.<\/p>\n\n\n

\n
\"example
Source: Seventh Generation<\/a><\/figcaption><\/figure><\/div>\n\n\n

Add to that the fact that Seventh Generation\u2019s packaging is also completely biodegradable or recyclable, and you\u2019ve got some packaging that talks the talk and walks the walk. Nice!<\/p>\n\n\n\n

We\u2019re living in the age of climate change, and every brand has a responsibility to do their part for the planet.<\/p>\n\n\n\n

Packaging generates enormous amounts of waste, but with so many eco-friendly options<\/a> available today, it\u2019s easy to do for your brand.<\/p>\n\n\n\n

Remember to look beyond your actual packaging. <\/p>\n\n\n\n

Inks have a significant impact on the planet, but there are plenty of organic inks available to use \u2014 you can even buy algae-based inks<\/a>!<\/p>\n\n\n\n

Joolz<\/strong><\/h2>\n\n\n\n

If you\u2019re a style-conscious parent (or a baby with a taste for the finer things in life), then you\u2019ve probably heard of Joolz<\/a>.<\/p>\n\n\n\n

Joolz specializes in baby strollers and accessories that are a far cry from the usual generic products on the market. <\/p>\n\n\n\n

Its strollers are high-quality and multipurpose, offering storage and all-terrain transportation. <\/p>\n\n\n\n

They can even convert into high chairs!<\/p>\n\n\n\n

Like Seventh Generation, Joolz is also eco-conscious and sustainability-centric. <\/p>\n\n\n\n

But it takes a slightly different tactic with its packaging by letting its customers create something useful out of it.<\/p>\n\n\n

\n
\"Happy
Source: Joolz<\/a><\/figcaption><\/figure><\/div>\n\n\n

All of Joolz\u2019s packaging can be unpacked and transformed into an interactive toy. <\/p>\n\n\n\n

With a little bit of cardboard origami, you can create animals, puppet theaters, hot air balloons, and even real birdhouses. <\/p>\n\n\n\n

Not only does it get a second life out of what would otherwise be trash, but it\u2019s also a great project for parents to do with their children.<\/p>\n\n\n\n

And if you get tired of your cardboard snail? No problem \u2014 pop it in the recycling.<\/p>\n\n\n\n

Joolz gives sustainable packaging a new meaning \u2014 and we like it.<\/p>\n\n\n\n

Making your packaging recyclable is a great idea \u2014 it\u2019s good for the planet, and your brand image. <\/p>\n\n\n\n

Letting your customers have a little fun with your packaging takes its value to the next level. <\/p>\n\n\n\n

While not all brands have the technological ability to create cardboard origami, you can add this sense of playfulness to your packaging too. <\/p>\n\n\n\n

Packaging that you can color in or turn into a dollhouse with a few snips is achievable and will bring a smile to your customers\u2019 faces.<\/p>\n\n\n\n

Happy Socks<\/strong><\/h2>\n\n\n\n

Socks are a common thing to sell. <\/p>\n\n\n\n

Exactly how excited can you get your customers about the arrival of a new pair of socks? <\/p>\n\n\n\n

For Happy Socks<\/a>, that\u2019s a challenge they’re willing to accept \u2014 and they succeeded.<\/p>\n\n\n\n

Happy Socks sells colorful, patterned socks that, while they admittedly do look good, aren\u2019t unique. <\/p>\n\n\n\n

Sure, they\u2019re lively and eye-catching, but socks are an increasingly popular fashion item<\/a> that many brands now offer in a variety of styles.<\/p>\n\n\n\n

But what sets Happy Socks apart is (you guessed it) its packaging. <\/p>\n\n\n\n

The socks arrive in a packaging that is often brightly-colored and features unique designs, such as this multicolored camouflage print.<\/p>\n\n\n

\n
\"-\"
Source: Happy Socks<\/a><\/figcaption><\/figure><\/div>\n\n\n

As well as injecting a little liveliness into what could easily be dull packaging, Happy Socks also diversifies its packaging. <\/p>\n\n\n\n

Some are cardboard boxes like the example above, while others are delicate paper-made constructions.<\/p>\n\n\n\n

But Happy Socks don\u2019t prioritize aesthetics over function. <\/p>\n\n\n\n

The boxes\u2019 shape and size make them perfect for storage \u2014 some even have a clear window to display the socks in your drawer.<\/p>\n\n\n\n

It\u2019s a perfect blend of aesthetic and functionality. <\/p>\n\n\n\n

And as a bonus, every time the customer goes to get their socks, they\u2019re reminded of the brand, which boosts the chances of returning customers.<\/p>\n\n\n\n

When it comes to socks packaging, Happy Socks is a clear winner.<\/p>\n\n\n\n

In an age in which unnecessary waste is increasingly under the spotlight, functional packaging is almost a necessity. <\/p>\n\n\n\n

While Joolz opts for more entertaining packaging, Happy Socks shows that even the most basic function has merit.<\/p>\n\n\n\n

Look at your packaging and consider how it could be re-used in your customer\u2019s home. <\/p>\n\n\n\n

Beyond storage, you might consider using biodegradable packaging to be used in a compost bin. <\/p>\n\n\n\n

Alternatively, you could even use fabric packaging that has a second life as gift wrapping \u2014 the ideas are virtually limitless.<\/p>\n\n\n\n

John\u2019s Crazy Socks<\/strong><\/h2>\n\n\n\n

Another sock brand, but with a twist, John\u2019s Crazy Socks<\/a> has one mission: \u201cWe want to spread happiness\u201d.<\/p>\n\n\n\n

John\u2019s Crazy Socks is a genuine bootstrapped business. <\/p>\n\n\n\n

Created using the accessible Shopify store builder<\/a> and launched by father-and-son duo Mark and John Cronin, it sells a range of cute, quirky, and crazy socks that, as promised, bring a smile to anyone\u2019s face.<\/p>\n\n\n\n

While John\u2019s socks are undoubtedly unique, that\u2019s not what earned John\u2019s Crazy Socks, its place on this list. <\/p>\n\n\n\n

It\u2019s not even technically the packaging that got them here either. <\/p>\n\n\n\n

It\u2019s what\u2019s inside the packaging that earns John\u2019s Crazy Socks its accolade.<\/p>\n\n\n\n

Each package is accompanied by a handwritten note<\/a> from John thanking the customer for their purchase. <\/p>\n\n\n

\n
\"example
Source: John’s Crazy Socks<\/a><\/figcaption><\/figure><\/div>\n\n\n

And as if that wasn\u2019t enough, John and Mark also throw a bag of candy in there too.<\/p>\n\n\n\n

John\u2019s Crazy Socks\u2019 customers love it, often sharing snaps of their package on social media \u2014 as a result, it\u2019s great for the brand too.<\/p>\n\n\n\n

You might not have the time or resources to put a handwritten note in every package<\/p>\n\n\n\n

But it doesn\u2019t mean that you can\u2019t achieve the same customer love with your products (although admittedly not on that scale).<\/p>\n\n\n\n

Select a few packages at random each month and write a thank-you note to place in each. <\/p>\n\n\n\n

This shows them the care for the community and boosts your brand image. <\/p>\n\n\n\n

Ramp this up by picking customers who are active on social media to increase your chances of them re-sharing your thank-you note \u2014 it\u2019s a quick tip but increases engagement levels with your customers.<\/p>\n\n\n\n

Your packaging is integral to your brand. It speaks depths about what you are like as a business. <\/p>\n\n\n\n

Follow the tips above, and you\u2019ll be well on your way to creating beautiful, memorable packaging that delights your customers time and again.<\/p>\n\n\n\n

\"-\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

5 ecommerce brands that really understand the use of packaging. Check out this article and get inspired!<\/p>\n","protected":false},"author":4,"featured_media":1846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-2249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn-about-packaging"],"acf":[],"_links":{"self":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/2249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=2249"}],"version-history":[{"count":3,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/2249\/revisions"}],"predecessor-version":[{"id":3093,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/2249\/revisions\/3093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/media\/1846"}],"wp:attachment":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=2249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=2249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=2249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}