Simplicity Can Go a Long Way<\/h2>\n\n\n\n
According to Terri Goldstein<\/a>, CEO of brand strategy and design firm The Goldstein Group, people recall what they\u2019ve seen first by color, then by shape, next by symbol and last, by words. <\/p>\n\n\n\n A simple yet striking packaging design that utilizes great color combinations can achieve great results.<\/p>\n\n\n\n Simple and minimalist designs mean that you omit unnecessary details in the packaging that may confuse the buyers.<\/p>\n\n\n\n Minimalist designs also have the potential to stand out on otherwise noisy and cluttered shelves. It offers a breath of fresh air and provides your brand with a higher perceived value. <\/p>\n\n\n\n Laminated and coated packaging that has great aesthetic appeal can catch people\u2019s attention. <\/p>\n\n\n\n Adding texture and scent to your cosmetic packaging can also increase sales by 80%<\/a>.<\/p>\n\n\n\n Adding a combination of matte and glossy laminates to elements of your packaging creates depth and appeal. <\/p>\n\n\n\n The use of gold and silver foil stamps can add a luxurious effect to your product packaging<\/a>. <\/p>\n\n\n\n Foil stamps are visually appealing and have the capability to give a stunning vibe to your products.<\/p>\n\n\n Foil stamping is also cost effective yet provides a high quality feel that is eye catching on shelves. <\/p>\n\n\n\n Your packaging\u2019s haptic appeal can influence buyers\u2019 decision. <\/p>\n\n\n\n Embossing creates visual complexity<\/a> by adding a new dimension to your brand message and graphic.<\/p>\n\n\n\n Adding texture to your packaging creates more depth and can be used to highlight elements of your branding such as your logo or brand name. <\/p>\n\n\n\n Your brand story is what makes you and your company unique. <\/p>\n\n\n\n Coming up with a packaging design that tells your brand story<\/a> will enable you to connect with people who believe in your visions and advocacy.<\/p>\n\n\n\n Take this emerging cosmetics range for example. <\/p>\n\n\n\n Soul designed their cosmetic packaging in such a way that their products can be used by any gender. <\/p>\n\n\n\n This is done by emphasizing their brand story, which is anchored on spirituality and individuality.<\/p>\n\n\n\n Minimalist designs appeal to people who do not like being presented with \u2018overwhelming\u2019 details. <\/p>\n\n\n\n Classic packaging with minimalist design definitely works<\/a>, as it gives people the idea that your products are worth buying and that you don\u2019t need too many words to convince people to buy them.<\/p>\n\n\n\n Minimalist designs put emphasis on your brand\u2019s logo<\/a>, make use of space creatively and feature simple typography.<\/p>\n\n\n\n Customers are now paying attention to brands\u2019 environmental efforts, making sustainable packaging very popular. <\/p>\n\n\n\n Sustainable packaging<\/a> means that you\u2019re taking part in conserving natural resources by minimizing waste on paper and designing packaging that can be reused, repurposed or recycled.<\/p>\n\n\n Simple tuck end kraft boxes or pillow boxes without coating are some of the most common sustainable packaging structures.<\/p>\n\n\n\n With people glued to their smartphones every day, brands need to utilize all platforms to send their message across. <\/p>\n\n\n\n People will talk about and endorse your products on social media if you\u2019re able to provide the amazing customer experience.<\/p>\n\n\n\nUse Laminated or Scented Packaging<\/h2>\n\n\n\n
Add a Luxurious Effect by Foil Stamping<\/h2>\n\n\n\n
![\"example](\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_sonhab-pkg-close-up.jpeg\")
Add Haptic Appeal<\/h2>\n\n\n\n
Tell Your Brand Story Through the Artwork<\/h2>\n\n\n\n
Make Your Logo the Focal Point<\/h2>\n\n\n\n
Choose Environmentally Friendly Packaging Options<\/h2>\n\n\n\n
![\"Example](\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_studio-g-kraft-rigid-2-1024x800.jpg\")
Create an Experience<\/h2>\n\n\n\n
![\"-\"](\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_General-Request-a-Quote-8-1024x452.png\")
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