{"id":2300,"date":"2022-03-28T13:59:33","date_gmt":"2022-03-28T17:59:33","guid":{"rendered":"https:\/\/pakfactory.com\/blog\/drop-supplements-elevating-brand-presence-with-custom-packaging-solutions\/"},"modified":"2024-11-22T10:13:25","modified_gmt":"2024-11-22T15:13:25","slug":"drop-supplements-elevating-brand-presence-with-custom-packaging-solutions","status":"publish","type":"post","link":"https:\/\/pakfactory.com\/blog\/drop-supplements-elevating-brand-presence-with-custom-packaging-solutions\/","title":{"rendered":"Drop Supplements: Elevating Brand Presence with Custom Packaging Solutions"},"content":{"rendered":"\n

With a mission to promote a well balanced lifestyle while supplementing where needed,  Elaina Eckland, the founder of Drop Supplements<\/a>, started her family run  business in 2016.  <\/p>\n\n\n\n

Elaina started this business after noticing a gap in the market for all natural supplements. <\/p>\n\n\n\n

\u201cWe provide liquid supplements that are made with no artificial preservatives and are easy to take and taste delicious.\u201d<\/em><\/strong><\/p>\n\n\n\n

Drop supplements promote a healthy and holistic lifestyle through adding supplements to balanced diets. <\/p>\n\n\n

\n
\"Drop
Source: PakFactory<\/a><\/figcaption><\/figure><\/div>\n\n\n

Drop Supplements started getting recognition for this unique product and Elaina quickly realized she needed to start thinking about how she was going to scale this family business. <\/p>\n\n\n\n

The Challenge<\/h2>\n\n\n\n

Initially, Drop Supplements was using bubble wrap as their primary packaging solution. <\/p>\n\n\n\n

However, they noticed that this packaging strategy was not strong enough, leaving them with damaged products and an unattractive brand presence.<\/p>\n\n\n\n

Beyond their brand presence, processing took a significant amount of time with their previous packaging solution, leaving customers with long shipping times and the potential of damaged products. <\/p>\n\n\n\n

\u201cPrior to having these boxes, we were using bubble wrap that was not as strong or attractive and took a much longer time to process for shipping\u201d<\/em><\/strong><\/p>\n\n\n\n

Elaina knew she needed to scale the packaging strategy to provide a strong brand presence and ensure product integrity. <\/p>\n\n\n\n

However, custom packaging<\/a> solutions seemed unattainable for a small family run business like Drop Supplements. <\/p>\n\n\n\n

Regardless, Elaina was determined to find a packaging supplier that could serve their purpose, budget and branding. <\/p>\n\n\n

\n
\"drop
Source: PakFactory<\/a><\/figcaption><\/figure><\/div>\n\n\n

The Solution<\/h2>\n\n\n\n

Elaina came across PakFactory<\/a> and was immediately intrigued by our services<\/a> and products<\/a>.<\/p>\n\n\n\n

Because Drop Supplements is a small family run business using all natural ingredients, it was important to Elaina to optimize their packaging process for more efficiency while reflecting the quality of their brand. <\/p>\n\n\n\n

Drop Supplement and PakFactory worked closely together to find the perfect packaging solution for their supplement dropper bottles. <\/p>\n\n\n\n

Together, we determined that folding carton, tuck end boxes would be the perfect fit for their products. <\/p>\n\n\n\n

Tuck end boxes are shipped flat and easily stored for assembly and provide enough support to hold products with a little more weight. <\/p>\n\n\n\n

\u201cThese boxes have assisted us to increase our visibility with the customer and to streamline our shipping process\u201d.<\/em><\/strong><\/p>\n\n\n\n

The folding carton material was a must for their products as it is eco-friendly, recyclable and provides an optimal surface for high quality printing. <\/p>\n\n\n\n

Drop Supplements already had a clear vision of their branding and artwork design, making the design process of this packaging solution extremely time efficient. <\/p>\n\n\n\n

After a couple of proofing stages to the design and examining samples, we were able to finalize the design and send it off for production. <\/p>\n\n\n

\n
\"drop
Source: PakFactory<\/a><\/figcaption><\/figure><\/div>\n\n\n

Beyond production, Drop Supplements order ran into minor shipping issues for their bulk order. <\/p>\n\n\n\n

However, our logistics team was able to alleviate any challenges by providing optimized solutions for shipping to ensure their order arrived on time for their launch.<\/p>\n\n\n\n

The Result<\/h2>\n\n\n\n

Drop Supplement operates in both ecommerce and retail, making the packaging their customer\u2019s first interaction with their products. <\/p>\n\n\n\n

It was important to have a strong shelf presence, while still providing adequate support to their products that were being shipped to customers. <\/p>\n\n\n\n

\u201cThese boxes have assisted us to increase our visibility with the customer and to streamline our shipping process.\u201d<\/em><\/strong>
<\/em><\/strong><\/p>\n\n\n\n

The design differentiates their products by pops of color added to their brand logo, allowing for an eye catching experience that reflects Drop Supplements\u2019 brand personality. <\/p>\n\n\n\n

The pop of color paired with minimalist designs elevated the value of their products, and was definitely a huge upgrade from their bubble wrap solutions. <\/p>\n\n\n\n

\u201cRetailers and customers absolutely love the look and feel of our boxes and it helps to increase sales\u201d <\/em><\/strong><\/p>\n\n\n\n

With their new packaging, Drop Supplements was not only able to measure an increase in sales, but also an increase in packaging productivity. <\/p>\n\n\n\n

The tuck end boxes are easily stored in their facilities for a convenient and time efficient packaging process. <\/p>\n\n\n\n

 \u201cWe were able to prepare our products quicker for delivery to customers as well as to retailers\u201d.<\/em><\/strong><\/p>\n\n\n\n

While custom packaging was a big investment for a family business like Drop Supplements, it\u2019s safe to say the cost almost paid for itself with customers and retailers wanting to restock on their products. <\/p>\n\n\n

\n
\"Drop
Source: PakFactory<\/a> <\/figcaption><\/figure><\/div>\n\n\n

Opting for custom packaging solutions ultimately gave Drop Supplements the ability to differentiate themselves from competitors and really establish a stronger relationship with their customers. <\/p>\n\n\n\n

\u201cWe recommend using a high quality packaging product so that it matches the high quality of your products\u201d. <\/em><\/strong><\/p>\n\n\n\n

Since their new packaging launch, Drop Supplements and PakFactory continue to work together to optimize their packaging solutions and provide a consistent packaging supply and experience. <\/p>\n\n\n\n

\"-\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

PakFactory worked to create optimal packaging solutions for Drop Supplements\u2019 unique, all natural brand. Read to learn more about their journey.<\/p>\n","protected":false},"author":7,"featured_media":1949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[43,35,42],"tags":[],"class_list":["post-2300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-find-packaging-ideas","category-customer-success-stories","category-learn-about-packaging"],"acf":[],"_links":{"self":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/2300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=2300"}],"version-history":[{"count":3,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/2300\/revisions"}],"predecessor-version":[{"id":3142,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/2300\/revisions\/3142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/media\/1949"}],"wp:attachment":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=2300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=2300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=2300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}