{"id":2368,"date":"2018-09-24T21:00:49","date_gmt":"2018-09-25T01:00:49","guid":{"rendered":"https:\/\/pakfactory.com\/blog\/raw-magic-chocolate-the-castle-box-that-made-an-impact\/"},"modified":"2024-11-22T10:14:34","modified_gmt":"2024-11-22T15:14:34","slug":"raw-magic-chocolate","status":"publish","type":"post","link":"https:\/\/pakfactory.com\/blog\/raw-magic-chocolate\/","title":{"rendered":"Raw Magic Chocolate: The Castle Box That Made an Impact"},"content":{"rendered":"\n

The idea for a “temple box” was inspired by Raw Magic Chocolate’s desire to have a retail shelf display box that portrayed the way they felt about their chocolate.<\/p>\n\n\n\n

Their custom-built certified food manufacturing facility, also known as their “Temple-Kitchen,” is where they make all of their chocolates. They felt that, when eating their chocolates, it was a way of communion with the “Holy Temple” of our bodies.<\/p>\n\n\n\n

The Challenge<\/strong><\/h2>\n\n\n\n

Raw Magic Chocolate knew they had a great product, but it wasn’t getting the attention it deserved on retail shelves.<\/p>\n\n\n\n

They wanted to be able to tell people in an instant, just how excellent their super-nutritious chocolate, really was. A re-design was necessary for their packaging to make their chocolate bars stand-out on the shelves.<\/p>\n\n\n\n

Andrew “Dragon” Da Silva designed the details “brick-by-brick” on Illustrator, as he does for all of Raw Magic Chocolate’s branding logos & packaging graphics. He now needed a packaging agency that would custom make these works of Art to his standards.<\/p>\n\n\n\n

One of PakFactory’s packaging specialists instantly knew what was required and coordinated with Raw Magic Chocolate to put together the structural design for the packaging.<\/p>\n\n\n

\n
\"Custom
photo: pakfactory<\/figcaption><\/figure><\/div>\n\n\n
\n

PakFactory was always easy to work with; they were (and continue to be) accessible, professional, creative and helpful. We loved our first prototype and had our full first order delivered promptly.<\/p>\ndanu da silva, co-parent<\/cite><\/blockquote>\n\n\n\n

The Solution<\/strong><\/h2>\n\n\n\n

Raw Magic Chocolate needed to work closely with PakFactory to figure out how to make the scores and cuts correctly. Another challenge was to find the right paper-weight for easy assembly. For the retailers, it had to be easy to convert into a display, while for the customers, they needed access to the contents quickly without damaging the boxes.<\/p>\n\n\n\n

The final specifications resulted in a custom structural dieline made by PakFactory’s design team to create the castle\/dark tones of the brand to match the artwork.<\/p>\n\n\n\n

The packaging functioned in two ways, a display for trade shows & retail as well as a box to store the chocolate products.<\/p>\n\n\n\n

24 PT Paperboard material was used and also coated with Gloss Lamination and printed on Offset. This combination elevated the artwork perfectly.<\/p>\n\n\n

\n
\"A
photo: pakfactory<\/figcaption><\/figure><\/div>\n\n\n
\n

PakFactory was a large part of our biggest achievement as a company: our re-branding in July, 2015<\/p>\nDanu Da Silva, Founder
<\/cite><\/blockquote>\n\n\n\n

The Results<\/strong><\/h2>\n\n\n\n

Since the re-branding, the business has continued to double in sales every year.<\/p>\n\n\n\n

The packaging is now more vibrant, colorful, beautiful, and also vertical, making it compact for retail space.<\/p>\n\n\n\n

More and more retailers are reaching out, and the packaging is starting to acquire iconic branding, dubbing Raw Magic Chocolate as the company with the “castle boxes” in their community.<\/p>\n\n\n

\n
\"The
photo: pakfactory<\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"

The idea for a “temple box” was inspired by Raw Magic Chocolate’s desire to have a retail shelf display box that portrayed the way they felt about their chocolate. Their custom-built certified food manufacturing facility, also known as their “Temple-Kitchen,” is where they make all of their chocolates. They felt that, when eating their chocolates, […]<\/p>\n","protected":false},"author":4,"featured_media":2077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[35,42,43],"tags":[],"class_list":["post-2368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-stories","category-learn-about-packaging","category-find-packaging-ideas"],"acf":[],"_links":{"self":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/2368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=2368"}],"version-history":[{"count":2,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/2368\/revisions"}],"predecessor-version":[{"id":3202,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/posts\/2368\/revisions\/3202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/media\/2077"}],"wp:attachment":[{"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=2368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=2368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=2368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}