This year there is a wide range of trends that are dominating the market for brands<\/strong> to sink their teeth into.<\/p>\n\n\n\n Satisfy consumer appetites by investing in packaging \u2014 with a wow-factor. <\/p>\n\n\n Maintain your competitive advantage by aligning your food packaging with your brand values, pushing the envelope of innovation, and creating a truly memorable customer experience<\/strong> that adds a little excitement into your customers’ everyday lives.<\/p>\n\n\n\n Packaging is part of the first impression your customers have with your food product – make it a good one. <\/strong><\/p>\n\n\n\n Stay on top of these food packaging trends for 2022.<\/p>\n\n\n\n Increasing knowledge and awareness of the climate change issue has catalyzed the green movement around the world. <\/p>\n\n\n\n As a result, sustainable packaging<\/a> continues to be important in 2022.<\/p>\n\n\n\n How brands choose to package their food products should be a high priority for supporting the green agenda despite global struggles.<\/strong> <\/p>\n\n\n\n Brands need to consider the types of packaging their food products are in and how to reduce their carbon footprint.<\/p>\n\n\n\n When working with a packaging supplier they should ask: how were these packaging materials sourced? Was the process sustainable?<\/p>\n\n\n\n Eco-conscious consumers want to support brands that align with their own values and are willing to pay a premium to do so. <\/p>\n\n\n\n Therefore, marketers must consider how they can use plastic-free packaging and biodegradable packaging options to attract their target customers, all while ensuring the packaging continues to be functional and ensure the customer experience is intact.<\/p>\n\n\n These eco-friendly food packaging options can include products packaged in cardboard catering boxes, cardboard food sleeves, and custom food service paper.<\/p>\n\n\n\n The push towards sustainability and zero waste may even see the introduction of edible food packaging in the future<\/a>. <\/p>\n\n\n\n These edible packaging options may be made of rice paper, seaweed or even cornstarch.<\/p>\n\n\n\n In the age of smart devices – the intersection of technology and packaging is on the rise. <\/p>\n\n\n\n \u201cSmart packaging\u201d gives consumers the opportunity to interact with their packaging<\/strong> beyond simply opening it to access their food. <\/p>\n\n\n\n Technological elements on packaging such as QR codes<\/a>, social media interaction, online games, etc. can excite consumers and improve their experience with your brand. <\/p>\n\n\n\n Especially in a time where it seems our only real interactions are through a phone or computer screen, the use of smart packaging is very appealing to the market right now. <\/p>\n\n\n\n These elements can be powerful tools for educating customers about your products through a simple click or scan on a smartphone. <\/p>\n\n\n\n Imagine allowing customers to simply scan the code on packaging that sends them to a landing page with more information about your food product.<\/p>\n\n\n\n Another use for smart packaging is helping brands track metrics such as Ph, temperature, etc. especially during a time where we need to be cautious of interacting with products in store. <\/p>\n\n\n\n This helps to ensure freshness, quality, and extended shelf life of food products. <\/p>\n\n\n\n For instance, sensors on food packaging<\/a> can monitor quality with the label changing colors depending on if the food is spoiled or fresh enough to consume.<\/p>\n\n\n\n Customer expectations for technology integration will continue to increase as technology continues to take over. <\/p>\n\n\n\n Brands will need to keep up with trends to maintain a competitive advantage and meet consumer demand.<\/p>\n\n\n\n Consumers are attracted to products that are personalized in various ways. <\/p>\n\n\n\n Personal touches such as names or messages on packaging can make your customers feel special and improve their experience with your brand. <\/p>\n\n\n\n Customers thrive to make authentic connections with brands. <\/p>\n\n\n\n So, what better way to do that than addressing your customers personally.<\/p>\n\n\n\n High-profile food and beverage brands have tried personalized packaging and have found success<\/strong>. <\/p>\n\n\n Especially in the middle of economic struggles that limit our interactions, customers feel drawn to communication, even if it’s through your packaging. <\/p>\n\n\n\n This growing trend is becoming an industry-standard as consumers desire more customizations and interactions with brands.<\/p>\n\n\n\n When Coca-Cola<\/a> introduced their \u201cShare a Coke\u201d campaign, it created buzz and boosted sales. <\/p>\n\n\n\n Customers could personalize their coke bottles by adding a name to the coke bottle or can. <\/p>\n\n\n\n The packaging spoke to a consumer with that specific name, providing them with a truly personalized experience.<\/p>\n\n\n\n Research<\/a> shows that personalization in marketing can boost revenue by up to 15%.<\/p>\n\n\n\n![\"example](\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_vitamin-bar-red-close-up-1024x731.jpeg\")
Sustainable Packaging<\/h2>\n\n\n\n
![\"example](\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_sonhab-folding-carton-closing-1024x731.jpeg\")
Smart Packaging<\/h2>\n\n\n\n
Personalized Packaging<\/h2>\n\n\n\n
![\"Example](\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_coke-share-a-coke.jpeg\")
![\"example](\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_folding-carton-w-window-731x1024.jpeg\")
![\"-\"](\"https:\/\/pakfactory-blog-media.s3.ca-central-1.amazonaws.com\/blog1\/wp-content\/uploads\/2023\/05\/uncategorized\/2023_05_conversion-raq-5-1024x452.jpg\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"