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Customer Stories

Occasion Station: Gifting Greatness

Occasion Station is rethinking how busy individuals give gifts to people they care about. They are an online personal gift shopping service that is committed to putting the joy back into gift giving. The company invested in branding and digital marketing in 2017. In the same year, they successfully launching their web platform and services. 

Now, with members signing up every day and its growing corporate account line of business, Occasion Station is successfully relieving the burden of gift shopping and remembering special occasions for its growing member base.

The Challenge

Occasion Station had always faced the challenge of responsiveness from packaging manufacturers. They had reached out to several vendors and were stumped because many would not respond with the information or quotes in a timely fashion. 

Without a relationship to any local box printers, we were stuck looking online to find a company capable of printing the boxes we envisioned having for the company.

Felix Odigie, CEO

Not only were they looking for a vendor that was responsive, but the vendor would also need to understand that the boxes were an important element to the brand strategy for Occasion Station as well. 

PakFactory was responsive and worked with the design team to get the project handled.

The Solution

We think the boxes we received from PakFactory make a statement and help us make that all-important first impression with the members and those who receive gifts from the members.

Felix Odigie, CEO

With the help of Hot Dog Marketing producing the graphics and brand for Occasion Station, the result is a corrugated mailer digitally printed to allow for interior and exterior graphics. 

The choice of the corrugated mailer was designed for a more sturdy structure during transit. The box features a Tab Lock Roll End design to maintain the structural integrity, and most importantly, to secure the contents on the inside. 

The Result

While Occasion Station was fulfilling its customers’ gift giving needs, PakFactory was fulfilling Occasion Station’s packaging needs. After revamping their packaging design and improving the box structure, Occasion Station had received outstanding feedback on the upgraded structure of the boxes. 

About author

Kenneth Kwok is a Digital Marketing Coordinator at PakFactory. He enjoys the active pursuit of knowledge through content creation and digital storytelling. Connect with him on LinkedIn.
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