A packaging design brief is absolutely crucial in the design process as it ensures accurate delivery of ideas, plans and overall direction of the final output.
In order for the designer to fully understand the expectation, the brief will need to be as concise as possible, that way, the designer can have a point of reference at every step of the process making it efficient and generate solid results.
Today, we’re going to explore everything you need to know in order to make this possible!
You can refer to these tips while writing your packaging design brief for complete accuracy and precision to heighten the chances of your packaging project being a success.
Be Clear with Your Business Goals
Before you start working on your design brief, you need to make sure you have a clear understanding of your business goal for the packaging project.
What is the result you want after your new product packaging is launched? Does the result I want to meet the expectation of the current budget?
These questions need to be explored to get you in the right direction when moving forward with the creative process.
The final project you are creating will be for your customer, so you also need to make sure you know what they want.
Define Your Customers
This is a very important step in the design process.
Clearly understanding your customer’s behaviour and needs allows you to put a scope on your project when going through the creative process of the design. This is not only efficient but cost-effective.
Imagine moving with the creative design without fully understanding what your customers want? You’ll be spending on a packaging project that might not resonate with your customers at all.
One way to achieve this is by creating an empathy map.
This allows you to comprehend the different stages of your customer’s emotions and giving you insights into the type of design that will respond to them.
The customer journey map is another great example to help you learn about your customer in a more visual and graphical way.
Highlight the Details
Once you’ve established what all parties need and you’re completely clear on your goals, you can start focusing on the details that make up the packaging design brief.
This will be the all the information the designer needs to be able to get their job done and make the project a success.
Some of the considerations include;
- The scope of the project (budget, limitations, specific requirements etc…)
- Brand identity
- Any research carried out for the project (business and creative references)
- List all business and marketing objectives
- Packaging material, dimension, structural ideas
- Who’s involved in the project
There are plenty of other sources of information you may need to include, but this will depend on the individual project itself.
As a rule of thumb, the more information you can include and the more concisely you can present it, the higher the chance is that you’ll succeed.
Use Online Writing Tools
Once you’ve got through the process of writing everything up, the next step you need to take is making sure everything is accurate.
Grammar is important when it comes to the accuracy of your packaging design brief for which you can use these resources to ensure its correct.
Once you’ve completed your packaging brief, make sure you’re sure using one of these proofreading tools to ensure there are no mistakes within the content properly, as reviewed by BestBritishEssays.
For tips on how to improve your writing style, so you’re concise and accurately portray information within the brief, check out these two writing blogs.
As suggested in Essayroo review, these are two industry-leading editing tools to help you format and construct your packaging brief so everybody can understand and follow it correctly.
Similar to the writing blogs above, these services can be used to improve your writing style and your writing technique, ensuring the brief is written to the best possible quality.
Check & Finalize
Once everything has been completed, it’s incredibly important that you check through your entire brief several times from start to finish to ensure everything is perfect.
For this part of the process, you may want several of your creative team to read through the requirements to make sure all the details are laid out completely.
Make sure you’re checking all the information included to ensure the figures, information, and data is all correct to minimize the risk of further issues down the line.