Jana Iverson 
Table of Contents
Wine is a decadent experience for customers, and there is so much to discover. Many customers see wine as a hobby that many are keen to explore and build on by trying new products and expanding their knowledge around its production. For wine businesses, this has meant that there is more demand for products but also far more competition.
Many new wine brands are changing the way customers experience their products through innovative branding and distinctive custom wine packaging.
Custom packaging is the way forward if you are looking for new ways to grow your wine business and offer your customers a memorable experience.
This article will look at ways your wine brand can stand out from the rest through amazing packaging that is both functional, beautiful, and suitable for shipping.
The Importance of Wine Packaging
Custom wine boxes are not just used for their look but also for protection. You want your wine to arrive at customer doorsteps in pristine condition, ready to be unboxed and enjoyed. The wine packaging should look great and be an extension of your brand without risking the product itself.
Wine tends to be a more delicate item that is far more susceptible to damage along the way to the customer, which is why it is so crucial to be mindful of packaging design. Everything from the style and size to the material and design have an impact on how your wine products are shipped.
As a result, wine manufacturers now focus more on packaging to create the best customer experience possible while ensuring that customers love the overall experience.
Designing Custom Wine Packaging
Wine can often be a challenging product to package and sell, especially for eCommerce businesses. There are a few different elements that must be balanced out to create the best possible packaging for wine products:
- Protection: It goes without saying that wine products are fragile. Packaging must prioritize security to ensure that products arrive to customers without being damaged or jostled around too much. You may need to undertake packaging tests to test performance across different types of conditions before selecting the right choice for your wine.
- Ease of access: Customers should not feel like they have to undertake a lot of steps to access the product, which can often be at odds with the protective element of packaging. Creating a packaging solution that does not require a knife or scissors to open is something customers want, so it is something to consider in the design process.
- Eco-friendly packaging solutions: Sustainability has come more into focus for brands, and wine products are no different. You don’t want a plastic type of packaging that ends up damaging the environment, and customers are pickier about the sustainability of packaging than ever before. When choosing materials for wine packaging, think about the environmental impact and how this can help guide your choices (e.g., using recycled materials, opting for paper versus plastic where possible)
- Your brand: Ultimately, your packaging is an extension of your brand. The solutions you choose should convey what your brand is about and build loyalty with customers. The branding elements for packaging include the colors, logos, and text used on the packaging as part of your overall brand narrative.
Packaging Styles for Shipping Wine
As the wine industry has evolved and some of it has shifted to eCommerce, there are more options available for wine packaging than ever before. The packaging solution you choose should take into account what you want to convey about your brand while keeping in mind the protective element to ensure customers receive products in pristine condition.
The best custom packaging solutions for shipping a single wine bottle include:
- Pyramid insert: Pyramid inserts have been a common packaging solution for wine because of their suitability for transport. They hold wine bottles in place when transported, so the chances of damage are far lower. The product remains visible, and it’s paperboard packaging so it can also be a great solution if you’re looking for something eco-friendly.
- Cuboid insert: Cuboid inserts for wine packaging are used for their protective features as they hold bottles in place very well when transported. However, they have some additional benefits. With a cuboid insert, there is more room to add branding and other elements to create more distinctive packaging for wine products.
- Gift box: If you are looking to offer customers a more premium touch with their products, gift box packaging is definitely an option to consider. Gift box packaging enables customers to order wine as a gift, which means the solution looks and feels good while also offering a high level of protection. That is where gift box packaging can be extremely beneficial and form a positive impression of the brand.
- Roller bottle: Roller bottles are a more unique form of packaging that customers don’t often expect, and they still have that crucial element of protection. They can add a fun twist to packaging which can positively impact the overall experience customers have when they receive the product.
For shipping multiple bottles of wine, here are some packaging solutions to consider:
- Divider packaging: Divider solutions are available to ship multiple bottles together, and these can come in a variety of options. You can choose from manual, pre-glued, or even automatic packaging that can be used across different product sizes.
- Pop-up insert: Pop-up inserts come pre-glued and are designed so that the product can be seen – including the label, making it both efficient while still providing key functionalities needed for effective packaging.
- eStack: eStack, as the name might suggest, is a great solution when you have products of differing sizes that need to be shipped together. There is enough space so that you can add your branding elements while also making packing a more efficient process. As a result, customers receive their items quickly while still getting the full brand experience with your wine products.
- Bag in a box: Bag in a box is an eco-friendly packaging option when shipping multiple products together. There is very little plastic involved, but the bag-in-a-box packaging solutions are still a very protective form of packaging with room for custom branding.
When you bottle and ship wine, it’s important to consider how you will package your product. You want to ensure that your wine arrives safely at its destination, while also creating a lasting impression with your branding. Custom wine boxes are the perfect solution – they can be designed to meet your specific shipping needs and enhance your branding with printing and finishing options.
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