Now eight years strong operating from an independent location just outside of Seattle, Washington, Anfield Shop has become the local favorite store of all things Liverpool FC.

Thanks to their licensing agreement with the club, it allows them to produce official LFC products, custom items, and apparel. Their mission is to be the go-to source for Liverpool FC memorabilia and items for fans all over North America.

They are as passionate about giving back to the community as they are excited about the club and the sport. Being die-hard Liverpool FC fans, they support several foundations such as the Jamie Carragher’s 23 Foundation, Steven Gerrard Foundation, and the LFC Foundation.

Custom subscription box by Anfield.
photo: pakfactory

We’ve seen so much change with subscription boxes as the genre has developed over the years.

alisha weiss, ceo

The Challenge

Over the years, the ideas and execution of Anfield Shop’s subscription box had grown and developed in scope. They faced the challenge of providing value to fans on a limited budget. Anfield Shop wanted to maintain the value that fans received from the exclusive and custom limited-edition merchandise, making for a tight budget when it came to developing the packaging.

However, Anfield Shop wanted something to contribute towards the overall user experience and not only contain the merchandise. The box itself needed to help deliver a story of the items it contained within.

The unboxed Anfield custom subscription box.
photo: pakfactory

We found out from customers’ feedback that people were holding onto the boxes and sharing their unboxing experience on social media, and overall enhancing our brand engagement even more!

alisha weiss, ceo

The Solution

The original box had a roll end tuck top structure, which had a high probability of compromising the interior integrity during delivery. With the help of Kristen, one of PakFactory’s Packaging Specialists, Anfield Shop was able to improve on their pre-existing subscription box. The solution from our specialist was to use a Tab Lock Roll End design, which provided a more protected package during shipping.

Anfield Shop also changes their box designs frequently to maintain customer engagement. Still, with PakFactory’s resources and printing capabilities, we were able to consistently deliver different box designs with low turnaround time while maintaining a high-quality.

A head-on view of the unboxed Anfield custom subscription box.
photo: pakfactory

The Results

The Anfield Box continues to be an on-going project at PakFactory, continually discovering new ways to add value to the box. The subscription box is on its 8th release, and it has continued to be tweaked and improved each time.

Anfield Shop has been receiving fantastic feedback from customers and quickly realized that customers were holding onto the boxes as well. The box became a canvas to tell the story of its release.

Working with PakFactory is great because, in addition to the sort of traditional packaging you’d expect with a subscription box, PakFactory has so much experience in all types of packaging, which meant that we were not limited to anything.

alisha weiss, ceo