Crystal Chan

Crystal turns technical packaging information into content that’s easy to find and act on. Before packaging, she spent 5+ years as a journalist and earned a master’s degree in Digital Media — training she now applies to research and fact-check every topic she covers. At PakFactory, she has written 2,000+ pages and posts about packaging, spanning technical capabilities, industry trends and insights. She used to think packaging was simple, until the details of design and production changed her mind: because every detail on a box shapes how a brand is perceived. Her focus is cutting through the surface-level, often inaccurate information online to give readers what’s actually true and useful.