Avec La Vie is a synergistic venture of creativity and inspirational musings that combines over ten years of healthcare experience with nearly twenty years of art direction and design. After working as a registered nurse, Rebecca Lefebvre, the CEO and Founder of Avec La Vie, decided it was time to design something meaningful and inspirational.

She wanted to offer a simple way for individuals to find their truth, nourish their hearts, and love themselves. Over the years, many of her patients confessed that they found nature to be soothing. As a way to deinstitutionalize healing, and a neutral platform to share the lessons Rebecca had learned, she decided to create a deck of inspirational cards using animals as metaphors to explore the many complicated facets of one’s humanness.

The Challenge

After approximately four years of previous sales, Rebecca decided to invest in redesigning her Fauna Inspiration deck. She began the process of developing a custom box that would be convenient to display, travel, and store.

Based on customer feedback, prior packaging did not add value to the overall experience and was limiting broader expansion into the retail and wholesale markets.

Working with PakFactory was simple, seamless, and professional.

rebecca lefebvre, ceo and founder

The Solution

With the combined efforts and Rebecca’s prior experience as an Art Director for a creative agency, it was not difficult to find a solution. Rebecca knew that the structure of the boxes needed to be sturdy, and the design should not take away from the overall experience of the cards.

The resulting design was a two-piece rigid type box that relied on the precise fit of the lid and base to work; the cards would slide perfectly into the box. The box also featured beautiful artwork done by Rebecca, reflecting the same aesthetic and style drawn on each of her cards. 

During the process, receiving the prototype made all the difference. It was essential the top and bottom of the box fit snuggly and the deck fit inside perfectly.

rebecca lefebvre, ceo and founder

The Results

Now in the market, both customers and retailers are offering organic, positive feedback. Orders have doubled, and the overall response to the new product has been resoundingly positive.

From the initial contact to receipt of the first shipment of boxes, every step was thorough and well managed. Working with Kristen, Rebecca was able to achieve the perfect box for the newly designed deck.

rebecca lefebvre, ceo and founder