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Customer Stories

Hex Coffee: Packaging Case Study

From working in various coffee shops to dreaming about having a voice within the coffee community in Charlotte, Hex Coffee has flourished within only 2 years with their approach to provide the best quality brew and create a community of roasters worldwide.

The Challenge

Hex Coffee has become one of Charlotte’s best coffee roasters with their premium line of products and excellent customer service. Now that the beans are ready to be sold for retail, they require a box that will create a tactile response and one that reinforces their specialty brand.

They believe that customer experience and the quality of the roast are the main pillars of creating an excellent coffee community.

They needed a packaging that captures the value of these two elements and one that conveys the passion of the brand.

The weight, structure and overall feel of the packaging should exert flexibility, elegance, and class while keeping the budget to a minimum.

What the best option? PakFactory’s Folding Carton, of course!

Finding the right package for your product can be extremely difficult and nerving, but working with Pakfactory I knew that the package would be coming out absolutely perfect.

Tanner Morita, Co-Founder

The Solution

Hex Coffee decided to work with PakFactory for its endless custom options and tailored service.

By working with PakFactory, they were able to utilize the expertise of the team fully.

From putting together the dimension, appropriate coating, and structural design, every step of the box was meticulously crafted to align with the brand.

The box was created by an 18PT SBS Paperboard with an auto bottom structure. This ensures that there is both enough flexibility and durability for the coffee beans.

Offset lithographic printing and Aqueous coating was also used to produce top quality output for the artwork design made by Dan Romanoski and Corey Pruitt in order to convey its elegance and help elevate the minimal designs.

The first experience that people have with our brand is often the packaging, and because of that, we’ve been able to have our coffees served all over the world.

Tanner Morita, Co-Founder

The Results

Low cost, highly effective brand packaging and on time.

By working with PakFactory’s team, Hex Coffee was able to produce a packaging that instantly captured the attention of the coffee community.

The packaging was featured on the largest online coffee community, Sprudge, spreading the brand across 100,000+ subscribers.

In addition, they were able to limit cost by taking advantage of PakFactory’s recommendations on structure, finishing, and shipping.

This, in turn, allowed them to put more resources in improving their coffee bar and utilizing their best quality products to solidify their relationship with the community.

Hex Coffee also had a positive experience with the shipment of the boxes. They received the boxes within the timeline and were able to launch as soon as possible!

From making sure that the design was laid out perfectly, to figuring out all of the specifications needed and providing me the best price available, working with the Pakfactory crew is like having a team of professions working for you.

Tanner Morita, Co-Founder
About author

Mark Velarga is PakFactory's Director of Digital & Content Marketing. He writes about all things related to design, business and technology and how it serves value to customers, business owners, packaging designers and industry experts. Connect with him on Linkedin.
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