If the packaging is visually weak, there is a good chance your product won’t catch the eyes of your consumers. Often, a person makes a purchase based on the first impression and overall experience of the packaging.
Due to this reason, as an e-commerce and business owner, it is highly recommended to pay attention to the following aspects.
When it comes to falling in love with a product, 70% of the first impression relies on the Packaging.
Design
When it comes to designing a packaging box, you have to pay attention to a lot of different aspects. First and foremost, you have to consider the shape. Square and rectangular boxes are typically the norms due to storage; try to think outside of the box.
For example, Nike Air launched its shoes solely in a plastic bag of air. With the packaging, they were able to:
- Cleverly showcase the product
- Highlight some ‘Air’ part of the name
- Make shipping easier since it’s already available in an air packed bag.
Other brands believe in different approaches. Some opt for the regular square and rectangular boxes, but they tend to put a lot of their efforts into their printing.
For example, The packaging of Leafs by Snoop showcases a good understanding of print design with significant usage of colors to attract its audience.
A popular box structure many use for e-commerce products are mailer boxes. Mailer boxes are an excellent way to incorporate an element of surprise into your packaging.
Unboxing Experience
Apart from the design, consider the experience of the buyer.
You need to consider what aspect of the design will make the customer share the packaging with friends and family as well as consider it good value for money.
Try applying sensory elements such as using specific colors to create certain responses to the human brain (for example, use more green for natural and organic products or pure white & black to create a minimalist and mysterious effect).
Other sensory elements that can be added include sound and smell. You want to take your customers through a whole experience before they get to the product creating a lasting impression and a reason for them to share on their social media.
Additional Process
Consider the benefits of additional processes such as Special Die Cut, Foil Stamping, Embossing or De-bossing, Spot UV, and more. With the help of these elements, it is possible to add a more luxurious feel to the product without causing any extra effort & cost on your side. Moreover, this can help give a better polish to your product packaging as well.
Packaging & Promotional Inserts
Packaging inserts are one way through which you can unexpectedly surprise the consumer. With the help of different deals, discounts, or personalized thank you note; you can create a feeling of goodwill. Moreover, packaging dividers can also help to layout your products neatly. Without one, the product is prone to damage, and the clustered product placement is not going to be attractive.
Service
Exceptional customer service is first and foremost in any e-commerce business. By making sure that the customer is clear with the product and fully satisfied with the experience before their product is received, you are setting them up for positive, making it easier for them to love the packaging and the product even more.
Are you looking to start designing your packaging boxes now and providing the best experience for your customers? Check out PakFactory for the lowest possible price and highest quality of service from your initial design to final production.
