Embossing for Printing and Packaging
Embossing is a popular finishing technique for packaging and printed mediums. It creates visual complexity by adding a new dimension to your brand messages and graphics.
What Does Embossing Look Like?
Embossing is a process that presses images, designs, and texts in paper and other materials to create a raised silhouette of your artwork.
Ink and foil can usually add to the press to create more dimension to the overall design. Sometimes the effect appears in its original form (blind emboss).
Embossing has a wide range of applications, from brochures, postcards, and business cards to letterheads, certificates, folders, and certificates.
Types of Embossing
Embossing can incorporate several die styles to achieve unique effects.
For instance, round dies produce images with rounded corners while the flat dies create straight edges and hard shapes.
For a deep emboss effect, the use of beveled dies often create tapering/sloping sides. This can achieve a more or less 3-dimensional multi-layer effect.
The Process of Embossing
Machine etching or hand engraving a ‘female die’ can also achieve elegant designs.
A ‘male die’ is placed under the paper or substrate, and the female die is positioned over it. The machine applies pressure to transfer the design onto the paper. The result demonstrates a visual depth, though it is usually no more than 25 microns.
Either text or both image and text may be embossed. The technique works exceptionally well for heavier stock. Detailed dies can create more intricacy and depth to take visual interest to the next level.
As mentioned earlier, foil stamping can be added to the embossing process to enhance the visual intensity of the printed piece.
It is often used to highlight key details of the design, such as logos, slogans, or graphics. Gold and silver foils are commonly used, through solid colors are also employed to enhance the visual quotient of the product.
Why is Embossing Used?
Businesses appreciate the following advantages of embossing to their marketing and brand-building goals:
- Immediate attention and product differentiation
- A memorable experience for their consumers
- A higher recall value/brand recognition
- Higher benefits versus costs (excellent ROI)
What is Debossing?
In contrast to embossing, debossing creates a depressed imprint on a surface (cardstock or paper).
The process is the same but requires reversing the position of the male and female dies.
Like embossing, debossing can be used with foil stamping and printing. It can also be used to achieve multi-layered, multi-dimensional effects.