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A packaging design brief is absolutely crucial in the design process as it ensures accurate delivery of ideas, plans and overall direction of the final output.
In order for the designer to fully understand the expectation, the brief will need...
According to packaging authority Smithers Pira, the luxury packaging market is steadily growing by 4.4% per year, and paperboard accounts for 42% of luxury packaging materials.
Due to the growing demand for luxury goods and the increasing competition for...
Packaging is the first element to get affected by cost-cutting measures simply because business owners don’t realize that customizing a branded packaging can be affordable.
Your packaging box is fully customized to what your product is, therefore, the specifications...
What many consumers and even business owners don’t realize is that the box you use to wrap a present, to buy a cosmetic product or to put food in can potentially be all made by different material grades.
Cardboard...
Types of Packaging Inserts For Your Products
Your final product isn’t just what is inside the box, but in most cases it includes the box or packaging as well. If you have a really good product, with poor presentation, you...
Offset Printing or offset lithography is a printing press technique that transfers the ink from a plate to a rubber roller (or blanket) and then to a paper material.
It is typically used for mass production such as printing large quantities of newspapers,...
RGB Color Model
To simply put it, RGB stands for Red, Green, and Blue.
Display systems, like computers and television screens, have only these three basic colors. Every other color that they display is a combination of the three.
For instance, a...
The Pantone Color Matching System: A Worldwide Color Matching Standard
The Pantone Matching System(PMS) is a global force in the field of color language and design.
The PMS is a standardized color matching system and it is run by Pantone Inc.
Pantone has...
Flexography is a commercial printing process in which a flexible printing plate is used to produce print for different types of materials including folding cartons, corrugated cardboard, plastic and metallic films.
It is considered to be the modern day letterpress...
What is Digital Print for Packaging?
Digital printing is the process of transferring a document on a desktop or any digital storage device to a particular printing substrate through a device that accepts graphic and text output.
Information on the document...
