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Well Designed Wood and Sons, a family-owned business based in Charleston, SC, prides itself on keeping drinks cold and fingers warm with its unique wooden koozies.
“The idea to make wooden koozies came after our founder was enjoying a cold one out in front of his garage. After the first Woody was made, it wasn’t long before family and friends were asking for more. From there, the company launched into festivals and markets around the southeast, brainstorming ideas for new products along the way” – Dustin Wexler, Partner/Craftsman at Well Designed Wood
As the company expanded into wholesale markets, it faced a challenge with showcasing its product in a way that allowed customers to see its full potential.
After working with PakFactory, they found a solution that not only met their needs but also had the opportunity to increase their sell rates.
The Challenge
Well Designed Wood and Sons had a unique product that required a specific solution for showcasing their koozies in retail outlets.
The company needed a countertop display that would allow customers to see the entire product, including the bottom.
“Our main problem has been getting customers to see the entirety at a glance. We needed to create a solution that would allow the customer to view the entire product. Since we are expanding our wholesale side of the business, we decided upon a countertop display for our retail outlets that will be carrying/currently carry our products” – Dustin Wexler, Partner/Craftsman at Well Designed Wood
While their product had a lot of visual stimuli, the real value came from the experience of holding a koozie in their hands.
The company wanted to provide this experience to potential customers to increase their sell rates.
The Solution
After some research, Well Designed Wood and Sons decided on a countertop display from PakFactory.
The display was designed to showcase two products at different angles, allowing customers to see all sides of the koozie.
“We are very excited about the solution! Since the countertop display from PakFactory was created to display two products, it allows each to be in a different orientation so the customer can see all angles of them. In addition, the extra signage space gave us room to add the product name, branding, benefits of the product, pictures, and company information. Lastly, it gives the customer an incentive to pick it up the Gripper which has been shown to increase sell rates” – Dustin Wexler, Partner/Craftsman at Well Designed Wood
The extra space on the display allowed the company to add branding, product names, benefits, and company information.
The display also provided an incentive for customers to pick up a koozie, increasing the chance of a sale.
The Result
Since the company only started using the countertop display about a month ago, it’s difficult for Well Designed Wood and Sons to measure its success just yet, but they believe it will make a significant impact on their sales.
“It adds a lot to a retail store display, packs a lot of information on it, and represents our brand well, therefore we are confident we will see an increase in repeat business in the wholesale side of our business” – Dustin Wexler, Partner/Craftsman at Well Designed Wood
The display not only allows customers to see the full potential of their product, but it also establishes a more professional brand narrative.
The extra space on the display gave the company an opportunity to showcase its branding, which is helping with brand recognition.
Well Designed Wood and Sons found the process of working with PakFactory to be streamlined, easy, and enjoyable.
“The process was simple and easy. We worked with Michelle and she always responded to us in a timely manner and was also very knowledgeable about the process. Everything was very streamlined and clear. From our POV it was a great experience and we would 100% recommend PakFactory to another business” – Dustin Wexler, Partner/Craftsman at Well Designed Wood
Well Designed Wood and Sons faced a challenge in showcasing their unique koozies in retail outlets, but working with PakFactory provided a solution that allowed customers to see the full potential of their product.
The company’s sales are predicted to increase since implementing the PakFactory countertop display, showcasing the importance of the right packaging solution in increasing business success.
