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  • 11 minute read

Product Packaging: The Essential Guide

  • byBenjamin Liu
  • March 15, 2019
  • 399 shares
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Product packaging has played a crucial role in the consumer decision-making process during a retail or e-commerce buying experience. According…

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2022 will continue to see a shift to e-commerce and we may be looking at a new norm of online shopping as the year continues to pass. 16 0
Window patching is a technique that applies a thin plastic film to a die-cut window on any box or packaging. 13 0
Do we truly know how many layers of packaging there are? 28 0
The packaging design makes a huge difference in how a product is perceived, even before someone looks at the product itself. 21 0
The future has a lot in store for the packaging industry 32 0
Packaging design encompasses many different elements that help make it what it is, such as the structure, artwork, and typeface. 30 0
The unboxing experience coupled with personalization is one of the best ways to make an impact on customers.  26 0
Customers don’t like super heavy packaging…but they may also mistrust the product inside if the packaging is too light. 13 0
There are lots of options for standard and specialty finishes available today for packaging box designs. 30 1
Customers naturally gravitate towards aesthetically pleasing products that create an experience. 25 0
Smaller boxes not only cost less in regards to printing, but they also cost less when it comes to shipping. 19 1
Packaging is going through a lot of changes, especially when it comes to sustainability. 21 2
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