How Drop Supplements Traded Bubble Wrap for Shelf-Ready Boxes

For a growing supplement brand, packaging has to do two jobs at once, protecting a delicate dropper bottle and earning attention on a shelf, without slowing down fulfillment. Drop Supplements came to PakFactory with three things to fix.

• Could it protect the product better than bubble wrap?
  Bubble wrap left bottles vulnerable and looked far from premium.
• Would it speed up shipping prep?
  The old approach was slow to pack, stretching lead times.
• Could a premium look fit a growing brand's budget?
  The packaging had to lift the brand without overspending.

“

These boxes have assisted us to increase our visibility with the customer and to streamline our shipping process.

”

Elaina Eckland

Founder at Drop Supplements

We worked with Drop Supplements to replace bubble wrap with a folding carton built for its dropper bottles, a tuck-top auto-bottom box in sturdy paperboard that protects the product and gives it a proper retail face. Recyclable folding carton also suited the brand's all-natural positioning.

To make it stand out, the box layers a matte coating with spot UV and an emboss, plus custom PMS color, so each SKU gets a premium finish and a pop of color that catches the eye on a shelf. It was a clear step up from plain wrap, at a price a growing brand could carry.

Because the auto-bottom box ships and stores flat, it is quick to assemble and fill, which streamlined Drop Supplement's shipping prep and cut the time from order to doorstep. When a bulk order hit a shipping snag, our logistics team rerouted it so the launch still landed on time.

Tuck end folding carton

Spot UV and embossing

Matte coating

In retail and eCommerce alike, the boxes give Drop Supplements a shelf presence its bubble-wrapped shipments never had, and the team preps orders faster than before. Retailers and customers responded, and Drop Supplements has reordered across its range ever since, expanding the lineup one SKU at a time.