Contender Brands was founded in 2016 and is a concept-to-consumer product company whose mission is to bring simplicity, joy, and laughter to others. One of their product lines is a series of get-to-know-you card games (www.GTKYgames.com) that were designed to inspire conversational curiosity and thoughtful dialogue.

There is a GTKY Game for everyone: Whine Barrel, KegO’Cards, Cocktail Farty, Brew Aha, and KIC-Start (Kids in Conversation). Each game contains 150 get-to-know-you questions (nothing obscene or inappropriate), and the packaging on each is fabulous.

The Challenge

Before reaching out to PakFactory for packaging, Contender Brands had designed their games in a plastic container with a four-piece sticker/label attached to the outside.

It was heavier than they wanted, and the application of the stickers left a lot to be desired. It was challenging to apply them consistently.

That is when Contender Brands decided to reach out to PakFactory to help them produce their new ideas for packaging. Contender Brands wanted a more impactful presence on the brand of the products.

Custom game boxes for Contender's card games.
photo: pakfactory

We were thrilled to work with Kristen! Her responsiveness and customer service has been an absolute “10” since day one!

Monique Honaman, CEO

The Solution

Based on the inquiry and product evaluation, PakFactory was able to understand the concept they were trying to create immediately. Several samples of the product were sent over for the structural engineers to review.

The process moved quickly from there. Based on the collaboration from both parties, the result for the card game packaging was a rigid 2-piece cylinder and a custom insert to hold the cards firmly inside.

The box was also coated in matte lamination, creating the simplistic but sleek appearance with a full flood offset print for the artwork—a significant upgrade from the previous packaging used for the cards.

In addition to the packaging, PakFactory produced the cards as well. The final production of the cards consisted of each being carefully wrapped in plastic and secured correctly.

Side view of the custom cylindrical boxes for Contender's card games.
photo: pakfactory

We called to inquire about how to repackage our first game, and PakFactory immediately understood the concept we were trying to create.

Monique Honaman, CEO

The Results

Since the new repackaging, the card games have received lots of positive reviews on both the game itself and the packaging. The artwork and structural design doubled the engagement on the product.

Frontal view of the custom packaging for Contender's card games.
photo: pakfactory

Overall, this was an easy process for us with incredibly clear and consistent communication and updates from PakFactory at every step of the process. We highly recommend them and will definitely work with them again.

Monique Honaman, CEO
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