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As we head into the new year, it’s safe to say that planning ahead yields great rewards.
With the unpredictability that the economy has brought on, 2023 is all about planning ahead.
With more emphasis on packaging than ever, it’s crucial for businesses to think about what their plans are for the year ahead.
Getting your packaging supply ready ahead of 2023 can help you stay competitive in the market and ensure you’re providing a consistently great customer experience without delays or interruptions.
Here’s how to make that happen:
1. Think about the experience
With unboxing videos becoming a huge part of marketing, you should be factoring in the unboxing experience itself for the new year.
How do you want customers to feel when they open your packaging?
What kind of consumer packaging trends are going on at the moment, and where does your product fit in?
Do you currently have the type of packaging that creates that experience?
If not, 2023 should be your time to revisit what you have and work with a packaging expert to create something unforgettable for customers.
By capitalizing on the latest 2023 packaging trends, you’ll be able to create a distinct name for yourself and ensure that customers always come back to your products.
First, consider the factors that go into creating a truly immersive experience for unboxing your products to leave a good first impression on customers.
Looking at top packaging trends and what competitors are doing can be a good starting point, and then you can create a packaging design strategy that aligns with your brand and most importantly, the target market.
2. Make it personal
The unboxing experience coupled with personalization is one of the best ways to make an impact on customers.
Personalizing your package through methods like custom boxes, thank you notes, goodies, and more can be a great way to connect with customers, and it has become a fast-growing e-commerce packaging trend.
Plus, personalization makes it more memorable, especially when using packaging supplies such as custom boxes and box inserts, which is valuable for building brand equity and adding value to your products.
The key is to make a connection with the customer right off the bat, which is a huge part of consumer packaging trends nowadays.
Whether it’s a handwritten thank you card, or a coupon for their next purchase, making the packaging more personal will definitely help you as we move forward into 2023.
3. Rethink your packaging from start to finish
From end to end, your packaging needs to bring value to your business and the customers.
The best way to analyze its value is to evaluate the customer journey from purchase to delivery and where you can incorporate top packaging trends.
Is your packaging truly reflective of what your brand is doing and how it’s growing?
For example, can your packaging be more return-friendly to create a frictionless experience for customers?
Can you make your packaging more eco-friendly in 2023?
How much packaging does your product need, and can the design be optimized to cut production and shipping costs?
These are just some things to think about, and they can make a big difference for customers and for your business.
4. Start Planning Earlier
As you evolve your packaging and start to consider where it is going in the future, it’s just as crucial to plan for the short-term in the next few months.
Packaging supplies have been affected by global supply chain issues, so stocking up for the next few months is key.
This will help you save money in the long run by buying in bulk, and you’ll be able to deliver products to customers disruption-free.
By stocking up now, you can get ahead of the rush and save on costs too.
Optimizing packaging supplies to save costs and time is another important aspect to consider for 2023.
For example, you can buy related items together, such as mailers and tape or boxes and protective stuffing for the inside.
This ensures that you have the packaging process completely covered from start to end and send out products without any issues or damage.
Similarly, purchasing refills ahead of time and buying multi-use supplies can also help with planning for 2023 e-commerce packaging trends.
You’ll have everything you need to get products shipped out and can focus on improving the packaging design and look moving forward so that your business can become a leader in packaging trends for your niche.
Looking to get a head start on your packaging supply for 2023?
