Till Grob always knew his passion was with food. Building from this inspiration, Till founded Till’s Tastes and never stopped until his vision was achieved, pushing through boundaries while continuing to keep learning about his craft and talent for food.

This drive led him to develop his line of food seasoning mixes and rubs, and eventually, a packaging that caught people’s attention. We spoke to Till briefly, and he told us a brief background of his journey.

Where did the idea or concept come from for your business? What inspired you to create these products?

I have always been into food and cooking. The cooking gene was inherited from my mom, and my grandmother and I loved spending time in the kitchen with them and learning. Later as a teenager, I wanted to become a chef, which ultimately translated into attending a hotel school in Zurich, Switzerland, where I received my formal culinary training.

About 15 years ago, I was reading a cooking magazine article about barbecue rubs. I looked at the recipe and thought I could do better than that. After some mixing and tinkering in the kitchen, I came up with my barbecue rub. At that point, I had no intention of turning my rub into a business, but soon friends got to taste it, and everybody loved it.

I can’t tell you how many times people said to me that I should market my rub. I always found an excuse not to do it, but people kept pushing me to turn it into a business.

Last year, finally, all the pieces fell into place, and Till’s Tastes LLC was born.

The Challenge

Till never had the intention of turning his creation into a business. However, when positive feedbacks collectively started to come in, he knew there was a big opportunity for his business.

Now that he had established his product line across his community, it was time to elevate his brand even further through packaging.

Pakfactory understands that there could be some limitations, especially with the cost of fully customizing your first package. However, that never stops us from developing a solution: Till needed a cost-effective, auto-bottom paperboard box with full-color printing.

PakFactory made the packaging process super easy and provided a cost-effective solution for my objective

Till Grob, Founder

The Solution

Based on PakFactory’s sampling stage and constant communication with Till, the project was able to move forward with certainty.

Two samples were sent to Till to evaluate which type of box fit his project objective, one box with AQ semi-gloss coating and the other with matte lamination. From physically interacting with the samples, Till was able to determine which box suited his branding goal and decided to go with the sleek lamination coating.

The final specifications were an 18 PT paperboard auto-bottom box, Full-Color CMYK with Matte Laminate.

A custom paperboard box by Till.
photo: pakfactory

I just returned from the Fancy Food Show in San Francisco and the majority of the customers made positive comments on how great our packaging and designs are

Till Grob, Founder

The Results

PakFactory’s ability to make it easy for Till to produce his packaging made it possible for him to focus on other aspects of his business. The project successfully boosted the product line and made his brand unique among its competitors.

The package received high engagement and tons of feedback, which resulted in increased revenue for the company’s products.

The contents of the custom paperboard package by Till.
photo: pakfactory

The final product is perfect and exactly what we were looking for. I have and continue to recommended your company to other vendors at various shows and markets!

Till Grob, Founder

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